Sales Executive

Sales Executive – Automotive E-commerce (Tyres & Auto Parts)
Job Title: Sales Executive
Industry: Automotive / E-commerce / Tyres & Auto Parts
Department: Sales & Customer Service
Job Location: 307, Icon Saffron, Near Nest Hostel, Mota Bazar, Vallabh Vidyanagar (VV Nagar), Anand, Gujarat, India.
About the Role
We are looking for a proactive, customer-focused, and target-oriented Sales Executive to join our team at an automotive e-commerce business specializing in tyres and related automotive products.
The ideal candidate will be responsible for handling customer enquiries through WhatsApp and phone calls, understanding customer requirements, recommending suitable products, preparing quotations, and converting leads into successful orders.
The candidate should have strong communication and negotiation skills, a consistent follow-up approach, and a basic understanding of commercial calculations, including selling prices, discounts, profit, loss, and margins.
Key Responsibilities
Lead Management: Handle incoming customer enquiries and sales leads through WhatsApp, phone calls, and other communication channels.
Customer Requirement Analysis: Understand customer requirements, including vehicle make and model, tyre size, preferred brand, quantity, budget, and location.
Product Recommendations: Recommend suitable tyre brands, models, and sizes based on customer needs, budget, availability, and vehicle requirements.
Quotation Preparation: Prepare and share accurate quotations, ensuring correct pricing, product details, availability, and applicable offers.
Sales Conversion: Proactively follow up with potential customers, address their concerns, handle objections, and convert enquiries into confirmed orders.
Negotiation & Pricing: Negotiate professionally with customers while following company pricing policies and maintaining healthy profit margins.
Customer Relationship Management: Build positive customer relationships through timely responses, professional communication, and effective service.
Lead Tracking: Maintain accurate records of enquiries, quotations, follow-ups, order status, and customer interactions using Excel, Google Sheets, or the company's CRM.
Order Coordination: Coordinate with internal teams regarding stock availability, pricing, delivery arrangements, installation requirements, and order confirmation.
Shift Handover: Ensure proper handover of pending enquiries, follow-ups, customer commitments, and ongoing sales opportunities between shifts.
Sales Targets: Work towards achieving individual and team sales targets, improving lead conversion rates, and contributing to overall business growth.
Commercial Awareness: Understand the impact of discounts, selling prices, costs, and other commercial factors on profitability.
Required Skills & Qualifications
Excellent written and verbal communication skills in English.
Strong WhatsApp communication and customer-handling skills.
Confidence in handling customer calls and sales conversations.
Good sales, negotiation, persuasion, and objection-handling skills.
Ability to understand customer requirements and recommend appropriate products.
Basic understanding of cost price, selling price, profit and loss, discounts, and profit margins.
Basic working knowledge of Microsoft Excel or Google Sheets.
Good organizational skills with the ability to manage multiple enquiries and follow-ups.
A customer-first mindset with a strong focus on sales conversion and target achievement.
Willingness to learn about tyres, automotive products, vehicle applications, and the e-commerce industry.
Experience
Experience in Sales, Telesales, Customer Service, Lead Generation, or E-commerce Sales is preferred.
Experience in the automotive, tyre, spare parts, or related industries will be an added advantage.
Freshers with excellent communication skills, a positive attitude, and a strong willingness to learn may also apply.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
Lead-to-order conversion rate.
Sales revenue and target achievement.
Timeliness and consistency of customer follow-ups.
Response time and quality of customer communication.
Accuracy of quotations and lead records.
Customer satisfaction and order closure rate.
Compliance with pricing policies and profitability targets.
Quality of shift handovers and pending lead management.
What We Are Looking For
We are looking for someone who can do more than simply respond to customer enquiries. The ideal candidate should be able to understand customer needs, recommend the right products, communicate value effectively, follow up consistently, and close sales while protecting the company's profit margins.
If you are passionate about sales, enjoy interacting with customers, and want to grow in the automotive e-commerce industry, we would love to hear from you! Send your CV at hr@synex.tech.

Work arrangement
No