Social Media Marketing Manager

Company Description TechVeda Consulting is a dynamic technology company focused on creating sophisticated software solutions that make business tasks easier and more efficient. The team integrates cutting-edge technologies to build customized applications for clients across diverse industries. TechVeda also offers data-driven social media marketing services that enhance brand visibility and engagement on digital platforms. The company has strong capabilities in artificial intelligence, intelligent automation, and media handling, enabling clients to optimize workflows and gain actionable insights. Its mission is to harness technology to simplify processes, boost efficiency, and drive sustainable growth for businesses.
Role Description The Social Media Marketing Manager role is a full-time position based in New Delhi with a hybrid work model, allowing a mix of on-site and work-from-home days. The individual in this role will manage day-to-day social media activities, including developing and executing social media strategies, planning content calendars, and optimizing posts across platforms. Responsibilities include creating and supervising engaging content, monitoring performance metrics, and running campaigns that align with broader digital marketing goals. The Social Media Marketing Manager will collaborate with cross-functional teams to ensure consistent brand messaging, leverage data and insights to refine strategies, and stay updated on platform trends and best practices. The role also involves community management, responding to audience interactions, and preparing regular performance reports for stakeholders.
Qualifications
Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across major platforms.
Ability to develop and execute effective Content Strategy aligned with overall marketing objectives.
Excellent Communication skills, including clear written and verbal communication for internal teams and external audiences.
Proficiency in Digital Marketing fundamentals, such as campaign planning, analytics, and performance reporting.
Experience using social media analytics tools and dashboards to interpret data and optimize campaigns.
Demonstrated ability to manage multiple projects, meet deadlines, and work effectively in a hybrid environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Knowledge of AI-driven marketing tools, paid social advertising, and content management systems is an advantage.

Work arrangement
Hybrid