Media Buyer Specialist

Media Buyer Specialist
Acadima College is looking for a results-driven Media Buyer Specialist to grow enrolments across our professional, certification-focused and executive programmes.
Our programmes prepare learners for recognised industry certifications from organisations such as AWS and CompTIA while developing practical, career-ready technology skills.
We are looking for someone who understands that education marketing is not only about reach, followers or content, it is about generating qualified leads, converting prospective students and growing programme enrolments.
Key Responsibilities
Plan and execute digital marketing campaigns to generate student enquiries and enrolments.
Manage paid advertising campaigns across Meta Ads, Instagram, Google Ads and other relevant platforms.
Market certification-focused programmes using strong career, certification and skills-based messaging.
Create campaign concepts, advertising copy, offers and promotional content.
Work with designers and content creators to produce high-converting campaign assets.
Monitor campaign performance including CPL, conversion rate, cost per enrolment and return on advertising spend.
Test different audiences, creatives, offers and messaging to continuously improve results.
Analyse student acquisition data and provide clear recommendations for improving marketing performance.
Conduct competitor and market research across professional education, technology training and certification markets.
Support marketing campaigns targeting the UK, Saudi Arabia, GCC countries and other international markets.
Ideal Candidate
We are looking for someone with:
Strong practical experience with Meta Ads Manager and Google Ads.
Experience generating leads and conversions rather than focusing only on social media engagement.
Good understanding of marketing funnels, landing pages and conversion optimisation.
Ability to write clear and persuasive advertising and campaign copy.
Strong analytical skills and confidence working with campaign data.
Understanding of remarketing and audience segmentation.
Ability to manage campaigns independently and take ownership of enrolment targets.
Strong written and spoken English.
Highly Desirable Experience
Experience in one or more of the following would be a significant advantage:
Higher education or professional training marketing
Technology education
Professional certifications
AWS, CompTIA or other technology certification ecosystems
Student recruitment
Saudi Arabia or GCC digital marketing
Education lead generation
About Acadima College
Acadima College is a UK-based education provider delivering career-focused technology programmes through live instructor-led learning.
Our programmes combine practical skills development, professional career preparation and structured preparation for recognised external industry certifications.
We are building a modern education model focused on helping learners develop skills that translate into professional opportunities.

Work arrangement
Yes