Digital Marketing Specialist

Company Description ZedSoftTech is a Kottakkal-based technology company that delivers innovative IT solutions and consulting services for modern businesses of all sizes. The organization focuses on custom software development, IT consulting, and digital transformation to help clients scale, streamline operations, and modernize for a tech-driven future. A team of dedicated professionals emphasizes innovation, reliability, and excellence in every engagement. ZedSoftTech follows a partnership-based approach, aligning closely with client goals to drive measurable success. More information about the company and its services is available at https://www.zedsofttech.com.
Role Description The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to increase brand visibility, engagement, and lead generation. Day-to-day responsibilities include managing social media channels, creating and scheduling content, monitoring campaign performance, and using web analytics tools to track and report on key metrics. The role involves collaborating with cross-functional teams to align digital marketing activities with business objectives, conducting market and competitor research, and recommending data-driven improvements. The specialist will also contribute to SEO, email marketing, and paid advertising initiatives as needed. This is a full-time remote role.
Qualifications
Strong digital marketing skills, including Online Marketing and Digital Marketing, with experience planning and executing integrated campaigns.
Proficiency in Social Media Marketing, including content scheduling, community management, and platform-specific best practices.
Ability to use Web Analytics tools to interpret data, generate insights, and optimize campaigns.
Excellent Communication skills, with the ability to collaborate effectively and create clear, compelling messaging.
Experience with SEO, email marketing, and paid advertising (e.g., Google Ads, social media ads) is highly beneficial.
Comfort working with marketing automation or CRM tools and basic understanding of lead generation funnels.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Self-motivated, organized, and able to work independently in a remote environment while meeting deadlines.

Work arrangement
Yes