Senior Graphic Designer

Company Description Sparrow Agency is a digital marketing firm that helps businesses accelerate growth and drive measurable results using the power of AI. The team specializes in Social Media management and brings deep expertise in SEO, paid search, and analytics to strengthen brand performance. Sparrow delivers individualized, expert search and marketing solutions across SEO and ASO, Google and Meta Ads, programmatic marketing, public relations, and influencer marketing. The company partners with clients of all sizes and is driven by a culture of passion, innovation, collaboration, and a commitment to exceeding expectations. From humble beginnings to regional expansion, Sparrow continues to seek better ways to work, serve, and connect.
Role Description The Senior Graphic Designer is a full-time, hybrid role based in Gurugram, with flexibility for some work-from-home days. This role is responsible for leading the visual design process for digital marketing campaigns, including creating graphics, layouts, and visual assets that support brand and performance goals. Day-to-day responsibilities include collaborating with marketing and content teams, developing and refining brand identities, designing social media and ad creatives, and producing visuals for web, email, and presentations. The Senior Graphic Designer will oversee design quality, maintain consistency across all touchpoints, and contribute creative concepts and art direction for client projects. The role also involves mentoring junior designers, managing multiple projects, and meeting deadlines in a fast-paced, results-driven environment.
Qualifications
Strong visual design skills in Graphics and Graphic Design, with a portfolio showcasing digital marketing and brand-focused work.
Experience in Logo Design and Branding, including developing and maintaining cohesive visual identities across channels.
Proficiency in Typography, with the ability to select and apply type thoughtfully for readability, hierarchy, and brand expression.
Advanced skills in industry-standard design tools (e.g., Adobe Creative Cloud: Photoshop, Illustrator, InDesign; Figma or similar).
Demonstrated experience in digital-first design for web, social media, display ads, and performance marketing campaigns.
Ability to interpret briefs, translate strategy into visual concepts, and present design rationale to stakeholders and clients.
Strong attention to detail, time management, and the ability to handle multiple projects and deadlines in a hybrid work environment.
Previous experience in agencies or performance marketing environments is preferred; a relevant degree or formal training in design or visual communication is beneficial.

Work arrangement
Hybrid