Sales Executive

Job Description: Sales Executive
Roop Solar Power | RTH Infra Private Limited
Location: Jagraon, Punjab
Job Type: Full-time, On-site
Department: Sales and Business Development
Industry: Solar Energy, Electrical Distribution and EPC
Experience: Freshers with strong communication skills and experienced candidates are welcome.
About Roop Solar Power
Roop Solar Power, a brand of RTH Infra Private Limited, is a growing solar energy solutions provider specialising in B2B wholesale distribution, solar products, and Engineering, Procurement and Construction (EPC) services.
We serve solar installers, dealers, electrical contractors, businesses, and other customers with a comprehensive range of reliable solar products and solutions.
Our product portfolio includes solar modules, on-grid and hybrid inverters, lithium batteries, energy storage systems, solar cables, mounting structures, ACDB/DCDB, earthing kits, smart meters, solar street lights, solar water heaters, and other Balance of System (BOS) components.
We are associated with established brands, including Waaree Energies, Waaree Power, Waacab, Cellcronic, and Secure Meters.
At Roop Solar Power, we believe in building long-term customer relationships, delivering dependable service, and creating sustainable business growth. We welcome motivated individuals who want to develop their sales skills and build a career in the renewable energy industry.
About the Role
We are looking for an enthusiastic, customer-focused Sales Executive to join our team in Jagraon.
Your primary responsibility will be to develop new business opportunities, maintain relationships with existing customers, promote our solar product portfolio, and convert enquiries into confirmed orders.
You will interact with solar dealers, installers, electricians, contractors, EPC companies, and commercial customers. You will understand their requirements, recommend suitable products, prepare quotations, follow up on enquiries, and coordinate with internal teams to ensure smooth order execution.
You do not need to know everything about solar from day one. We value a positive attitude, willingness to learn, honest communication, and a genuine interest in sales. Product training and guidance will be provided to help you succeed.
Key Responsibilities
1. Sales and Business Development
Identify and approach potential customers, including solar dealers, installers, electricians, contractors, and EPC companies.
Generate new business through telephone calls, WhatsApp, referrals, customer visits, and local market networking.
Understand customer requirements and recommend appropriate solar products.
Prepare quotations, negotiate commercially within approved company policies, and follow up until orders are confirmed.
Work towards assigned sales targets and contribute to the company's growth.
2. Customer Relationship Management
Build professional, long-term relationships with new and existing customers.
Respond promptly and politely to product enquiries, pricing requests, and order-related questions.
Follow up with customers regarding quotations, pending orders, repeat purchases, and payment commitments.
Maintain customer satisfaction through timely communication and coordination.
3. Product Knowledge and Learning
Develop working knowledge of solar modules, inverters, batteries, cables, electrical accessories, smart meters, and other solar BOS products.
Learn the product specifications, key features, warranty terms, and commercial advantages of the brands we distribute.
Explain product features and benefits in simple, customer-friendly language.
Seek technical assistance from the concerned team whenever a query requires specialised engineering knowledge.
4. Market Development
Understand local market demand, competitor pricing, customer preferences, and emerging business opportunities.
Identify potential dealers and channel partners in the assigned territory.
Maintain an updated database of prospects and business contacts.
Share useful market feedback with the management team.
5. Coordination and Reporting
Coordinate with the accounts, inventory, dispatch, technical, and operations teams for quotations and order fulfilment.
Maintain accurate records of leads, customer conversations, quotations, orders, and follow-ups using company-approved systems.
Submit daily sales updates and periodic performance reports.
Follow company policies for pricing approvals, credit terms, collections, and customer commitments.
Who Should Apply?
We are looking for someone who:
Enjoys interacting with people and building business relationships.
Communicates confidently and politely in Punjabi and Hindi. Basic working English is desirable.
Has a positive attitude, takes ownership of assigned responsibilities, and follows through on commitments.
Is comfortable making calls, meeting customers, and conducting field visits when required.
Is willing to learn about solar products, electrical components, and industry developments.
Can organise daily activities, manage follow-ups, and work towards measurable targets.
Is comfortable using a smartphone, WhatsApp, spreadsheets, and basic computer applications.
Previous experience in solar sales, electrical trading, inverter and battery sales, or B2B distribution will be an advantage.
Freshers with the right attitude, communication skills, and willingness to learn are encouraged to apply.
Educational Qualification
Graduation in any discipline is preferred. Candidates with a diploma, relevant technical qualification, or equivalent practical sales experience will also be considered.
What We Offer
Structured product training and practical guidance.
Exposure to established solar and electrical brands.
Opportunities to build a professional network in the renewable energy industry.
A supportive working environment focused on learning, customer service, and business development.
Performance-linked incentives based on the company's approved incentive policy.
Opportunities for career progression based on performance, skills, and business contribution.
Compensation: Salary and incentive structure will be discussed during the interview, based on the candidate's experience, skills, and suitability for the role.
How Success Will Be Measured
Your performance will be evaluated on practical business outcomes, including:
New customer acquisition and active customer development.
Sales revenue and gross margin contribution.
Conversion of enquiries and quotations into orders.
Repeat business and customer retention.
Quality and consistency of follow-ups.
Accuracy of sales records and coordination with internal teams.
Work Location and Requirements
The position is based at our Jagraon, Punjab location. Candidates should be comfortable working on-site and travelling locally for customer visits and business development, as required.
How to Apply
Interested candidates are invited to share their updated resume along with their current location, relevant experience, and expected salary. Email:dhiman@roopsolar.com
Join Roop Solar Power and build your career in one of India's growing renewable energy sectors.
We look forward to welcoming motivated professionals who want to learn, serve customers, and grow with our organisation.

Work arrangement
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