Public Relations Specialist

Company Description Waylore is a growing organization focused on building a strong and trustworthy brand presence in its market. The company values clear communication, thoughtful storytelling, and meaningful engagement with its audiences. Waylore is committed to a collaborative work culture that encourages initiative and creativity. Team members are supported with tools and guidance to shape the company’s public image and reputation.
Role Description This is a part-time remote role for a Public Relations Specialist. In this role, you will draft and distribute press releases, develop key messages, and support strategic communications across multiple channels. You will manage media relations, including building and maintaining relationships with journalists and influencers, and respond to media inquiries in a timely manner. Day-to-day tasks include monitoring public sentiment, tracking coverage, preparing talking points, and collaborating with internal stakeholders to ensure consistent brand messaging. You will also assist with planning PR campaigns, coordinating announcements, and identifying opportunities to enhance Waylore’s visibility.
Qualifications
Candidates should possess skills in Public Relations and Strategic Communications to plan and execute effective PR initiatives.
Candidates should possess skills in Press Releases and Media Relations to create impactful announcements and engage with media outlets.
Candidates should possess strong Communication skills to convey clear, consistent, and audience-appropriate messages.
Experience in campaign planning, brand storytelling, and reputation management is beneficial.
Strong writing and editing abilities, with attention to detail and accuracy.
Ability to work independently in a remote environment, manage multiple priorities, and meet deadlines.
Familiarity with PR tools, media monitoring platforms, or social media management is a plus.
Relevant education or experience in Public Relations, Communications, Marketing, or a related field is preferred.

Work arrangement
Yes