Product Marketing Director

About the Role
We are seeking a strategic and market-oriented Director of Product Marketing to lead product positioning, go-to-market strategy, competitive intelligence, and customer-focused marketing initiatives.
This role serves as a critical link between product development, marketing, sales, and customer-facing teams. The Director will translate customer insights, market trends, and competitive intelligence into compelling product narratives and actionable marketing strategies that strengthen market positioning and support business growth.
The ideal candidate combines strategic thinking, analytical expertise, commercial awareness, and strong cross-functional leadership. This individual will help define how products are positioned, communicated, launched, and differentiated in the marketplace while ensuring that marketing initiatives align with customer needs and organizational objectives.
Key Responsibilities1. Product Marketing Strategy
Develop and execute product marketing strategies aligned with company objectives, product priorities, and market opportunities.
Define target audiences, customer segments, value propositions, and product positioning frameworks.
Translate product capabilities into clear customer benefits and differentiated market messaging.
Partner with product management and marketing leadership to align product marketing plans with business priorities.
Establish measurable objectives for product marketing initiatives and evaluate their effectiveness.
2. Market Research & Competitive Intelligence
Analyze market trends, customer preferences, industry developments, and competitive positioning.
Conduct market research to identify customer pain points, emerging opportunities, and unmet market needs.
Develop competitive intelligence frameworks to monitor competitor offerings, messaging, pricing approaches, and market strategies.
Translate research findings into actionable recommendations for product positioning and go-to-market planning.
Provide market insights that inform product strategy, marketing investments, and business development priorities.
3. Product Positioning & Messaging
Lead the development of product positioning, messaging frameworks, value propositions, and differentiation strategies.
Create clear and compelling narratives that communicate product benefits to target audiences.
Ensure consistency of product messaging across websites, sales presentations, marketing campaigns, product materials, and customer communications.
Develop messaging tailored to different customer segments, industries, and buyer needs.
Partner with product and brand teams to maintain alignment between product capabilities, customer expectations, and market positioning.
4. Go-to-Market Strategy & Product Launches
Develop go-to-market strategies for new products, product enhancements, and major market initiatives.
Coordinate launch planning across product, marketing, sales, customer success, and other relevant teams.
Define target markets, launch objectives, positioning strategies, and communication plans.
Oversee the development of launch materials, campaign messaging, product briefs, and customer-facing resources.
Evaluate launch performance and identify opportunities to improve market adoption and future launches.
5. Sales Enablement & Customer Engagement
Equip sales and business development teams with effective product messaging, competitive insights, presentations, and sales enablement materials.
Develop product briefs, solution overviews, case studies, objection-handling resources, and other relevant sales collateral.
Support sales teams in communicating product value and differentiating offerings in competitive situations.
Collaborate with customer success and support teams to incorporate customer feedback into product marketing strategies.
Ensure customer-facing teams understand product benefits, target audiences, and key differentiators.
6. Content Strategy & Marketing Campaigns
Guide the development of product-focused marketing content, campaign messaging, thought leadership, and educational resources.
Collaborate with demand generation and brand marketing teams to support integrated campaigns.
Oversee the creation of product pages, brochures, presentations, case studies, and other marketing assets.
Ensure content addresses customer needs, communicates relevant product benefits, and supports the buyer journey.
Evaluate content and campaign performance to identify opportunities for improvement.
7. Cross-Functional Leadership
Build strong partnerships with product management, sales, marketing, customer success, and executive leadership.
Align product marketing priorities with product roadmaps, launch schedules, and commercial objectives.
Communicate market insights and customer feedback to internal stakeholders.
Lead cross-functional planning initiatives and establish clear responsibilities for product marketing deliverables.
Mentor and develop product marketing professionals and support a culture of collaboration and accountability.
8. Performance Measurement & Reporting
Establish key performance indicators for product marketing programs, product launches, and go-to-market initiatives.
Monitor relevant measures such as product awareness, qualified pipeline contribution, campaign engagement, and launch adoption.
Analyze market feedback, campaign results, and sales performance to assess the effectiveness of product positioning.
Prepare strategic reports and recommendations for marketing and executive leadership.
Use data-driven insights to refine marketing strategies and improve business outcomes.
QualificationsRequired Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, Product Management, or a related field.
Significant professional experience in product marketing, marketing strategy, go-to-market planning, or a related discipline.
Demonstrated experience developing product positioning, value propositions, and marketing strategies.
Experience conducting market research, analyzing competitive landscapes, and translating insights into actionable plans.
Strong written, verbal, presentation, and stakeholder communication skills.
Proven ability to lead cross-functional initiatives involving product, marketing, and sales teams.
Strong analytical thinking, project management, and problem-solving capabilities.

Work arrangement
Yes