Vice President of Product Marketing Strategy

Vice President of Product Marketing StrategyJob Overview
The Vice President of Product Marketing Strategy leads product positioning, go-to-market planning, market intelligence, and strategic marketing initiatives to support product adoption and business growth. This role works closely with product management, sales, marketing, and executive leadership to translate market insights into effective product marketing strategies, strengthen competitive differentiation, and align product value propositions with customer needs and organizational objectives.
Key Responsibilities
Product Marketing Strategy Development
Develop and execute product marketing strategies aligned with business objectives, product roadmaps, target markets, and long-term growth priorities.
Product Positioning and Value Proposition
Define product positioning, messaging frameworks, and value propositions that communicate product benefits and differentiate offerings from competitors.
Market Research and Competitive Intelligence
Analyze market trends, customer needs, competitor offerings, and industry developments to identify opportunities and inform product marketing decisions.
Go-to-Market Strategy and Execution
Lead go-to-market planning for product launches, enhancements, and market expansion initiatives, coordinating messaging, target audiences, launch priorities, and success metrics.
Customer Insights and Segmentation
Partner with research and analytics teams to evaluate customer behavior, segment target audiences, and refine marketing strategies based on customer needs and market demand.
Product Adoption and Growth Initiatives
Develop strategies to increase product awareness, adoption, engagement, and retention while identifying opportunities to improve market reach and commercial performance.
Cross-Functional Strategic Alignment
Collaborate with product management, sales, corporate marketing, and business development teams to ensure consistent messaging and alignment between product capabilities and market expectations.
Marketing Performance and Team Leadership
Establish performance indicators for product marketing initiatives, evaluate campaign and launch effectiveness, communicate results to executive leadership, and develop high-performing marketing teams.
QualificationsEducation Background
Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or a related field.
MBA or another relevant advanced degree preferred.
Professional certifications in product marketing, market research, or strategic marketing are an advantage.
Work Experience
18+ years of progressive experience in product marketing, marketing strategy, go-to-market planning, or related fields.
8+ years of experience leading product marketing teams, strategic marketing functions, or cross-functional initiatives.
Proven experience developing product positioning, value propositions, launch strategies, and integrated go-to-market plans.
Strong understanding of market research, customer segmentation, competitive analysis, and product lifecycle strategy.
Demonstrated ability to translate market insights into actionable marketing plans and measurable business outcomes.
Experience in financial services, investment management, trading platforms, or technology-driven businesses is an advantage.
Core Competencies
Product Marketing Strategy
Product Positioning and Messaging
Go-to-Market Strategy
Market Research and Competitive Intelligence
Customer Insights and Segmentation
Product Launch Planning
Product Adoption and Growth Strategy
Marketing Performance Analysis
Cross-Functional Strategic Alignment
Product Lifecycle Marketing
Strategic Communication
Data-Driven Decision-Making
Team Leadership and Development
Business Growth and Market Expansion
Executive Stakeholder Management

Work arrangement
Yes