Pharmaceutical Sales

Job Description: Business Development Executive (Fortcaps – Empty Hard Gelatin Capsules)
Position Title: Business Development Executive
Department: Sales & Marketing
Product Focus: Empty Hard Gelatin Capsules (Fortcaps)
Reporting To: Director – Fortcaps
Role Overview:
The Business Development Executive (BDE) for Fortcaps will be responsible for identifying and developing business opportunities for empty hard gelatin capsules across domestic and international markets. The ideal candidate will blend strategic thinking with operational execution—leading lead generation, marketing campaigns, trade show coordination, and customer relationship management. This is a performance-driven role, aligned with the company's Annual Operating Plan (AOP) targets.
Key Responsibilities:
🔍 Lead Generation & Market Research
Research and identify potential clients globally using:
Import/export data (e.g., Zauba, Import Genius, Panjiva)
Online B2B platforms (e.g., PharmaCompass, CPhI, Alibaba, IndiaMART)
LinkedIn and industry databases
Pharmaceutical and nutraceutical directories
Government tenders and global procurement portals
Qualify and segment leads based on potential volume, compliance needs, and strategic fit.
Track capsule market trends, competitor pricing, customer preferences, and regulatory shifts.
📢 Marketing & Brand Development
Collaborate with marketing to design brochures, technical literature, case studies, and comparison sheets for use in customer pitches.
Suggest campaign strategies to:
Create brand awareness and pull in new markets
Position Fortcaps as a quality and compliant capsule supplier
Participate in planning and execution of digital campaigns (emails, WhatsApp, LinkedIn, paid ads).
Assist in gathering customer testimonials and success stories for content marketing.
🎯 Sales Execution & Client Management
Meet or exceed sales targets as defined in the Annual Operating Plan (AOP).
Conduct outreach, schedule client meetings, and present Fortcaps product portfolio.
Follow up on samples, quotations, and negotiations to close deals.
Maintain strong client relationships through consistent post-sales engagement and issue resolution.
💰 Payment Collection & Order Monitoring
Ensure timely collection of payments from customers, adhering to payment terms and escalating delays appropriately.
Coordinate with the logistics and supply chain team to monitor dispatches and ensure delivery commitments.
🌍 Trade Shows & Customer Visits
Help identify relevant international and domestic trade shows and prepare pre-show plans:
Shortlist key buyers and book meetings in advance
Plan booth layout, promotional material, and samples
Post-show: Follow up on leads, generate reports, and ensure conversions.
Organize and manage customer visit schedules, including factory tours, sample presentations, and formal meetings.
📈 Reporting & CRM
Maintain accurate records of leads, opportunities, and customer interactions in CRM tools
Submit weekly and monthly performance reports covering:
Sales pipeline
Conversion rates
Payment status
Travel and meeting summaries

Work arrangement
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