Vice President of Strategic Marketing

Vice President of Strategic Marketing
About the Role
We are seeking a qualified Vice President of Strategic Marketing to support the company's marketing strategy, strengthen brand positioning, and identify opportunities for business growth.
This role will work closely with executive leadership and cross-functional teams to develop marketing plans, coordinate campaigns, analyze market trends, and improve the effectiveness of marketing initiatives. The ideal candidate is a practical and collaborative marketing professional with strong organizational skills and an understanding of business and customer needs.
Key Responsibilities
Marketing Strategy & Planning
Develop and implement marketing plans aligned with company objectives.
Identify marketing opportunities based on market trends and customer needs.
Support the development of long-term marketing priorities and initiatives.
Brand Development & Positioning
Support the development and consistent presentation of the company's brand.
Help strengthen brand awareness across relevant markets and customer segments.
Coordinate marketing materials and brand communications.
Marketing Campaigns
Plan and coordinate marketing campaigns across appropriate channels.
Work with internal teams and external partners to support campaign execution.
Monitor campaign performance and recommend improvements.
Market Research & Analysis
Research industry trends, customer preferences, and competitor activities.
Analyze marketing results and identify opportunities for improvement.
Prepare reports to support marketing planning and business decisions.
Cross-Functional Collaboration
Coordinate with Sales, Business Development, Product, and Communications teams.
Align marketing activities with customer acquisition and business development goals.
Support product launches, promotional initiatives, and market expansion efforts.
Team Leadership
Coordinate marketing team activities and support day-to-day execution.
Establish priorities and help manage marketing resources and timelines.
Encourage collaboration, accountability, and continuous improvement.
What You'll Bring
5+ years of experience in marketing, brand management, marketing strategy, or a related field.
Understanding of marketing principles, campaign planning, and market research.
Strong communication, organizational, and analytical skills.
Ability to coordinate multiple projects and work across departments.
Familiarity with digital marketing channels and common marketing tools.
A practical, collaborative approach to problem-solving and execution.
Preferred Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience supporting marketing campaigns, brand initiatives, or business development activities.
Familiarity with digital marketing platforms, marketing analytics, or customer research.
Experience working with cross-functional teams or external marketing partners.
Core Competencies
Strategic Marketing
Marketing Planning
Brand Development
Campaign Management
Market Research
Digital Marketing
Competitive Analysis
Cross-Functional Collaboration
Team Coordination
Performance Analysis

Work arrangement
Yes