Vice President of Marketing & Communications

I. Position Overview
The Vice President of Marketing and Communications is responsible for formulating and executing the company's overall marketing and corporate communications strategies to enhance brand awareness, market influence, and customer trust. This role oversees marketing promotion, brand management, public relations, corporate communications, digital marketing, and external messaging, ensuring alignment between marketing activities and overall business objectives.
II. Key Responsibilities
1. Marketing Strategic Planning: Develop annual and long-term marketing strategies; analyze industry trends, competitors, and target customer needs to drive market share and business growth.
2. Brand Management: Establish and maintain a unified brand positioning, image, and messaging framework to elevate the company's visibility and professional reputation within the finance and investment industry.
3. Corporate Communications: Lead internal and external communication strategies, including corporate announcements, executive messaging, business updates, and the dissemination of key strategic information.
4. Public Relations Management: Build and maintain relationships with media, industry associations, business partners, and other stakeholders to enhance the company's industry influence.
5. Marketing Promotion: Lead digital marketing, content marketing, industry events, client outreach, and promotional campaigns to expand the reach to target customers.
6. Customer Growth Support: Collaborate with sales, business development, and client management teams to generate leads, increase customer engagement, and support conversion through marketing initiatives.
7. Marketing Data Analysis: Monitor brand awareness, campaign performance, customer acquisition costs, and marketing ROI; optimize strategies based on data insights.
8. Team and Budget Management: Manage the marketing and communications team; develop departmental budgets, allocate resources, and oversee the work of external marketing agencies and vendors.
9. Risk and Compliance Coordination: Collaborate with legal, compliance, and management teams to ensure that marketing materials, financial product information, and public statements comply with applicable laws, regulations, and company policies.
10. Executive Strategic Collaboration: Provide market insights, brand risk assessments, and communication advice to the CEO and other senior executives to support the company's long-term strategic development. III. Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field; a Master’s degree is preferred.
- Typically requires 20+ years of relevant experience in marketing, corporate communications, or brand management.
- Approximately 8+ years of experience in team management, departmental leadership, or cross-functional project management (specific requirements depend on company size).
- Proven track record in formulating marketing strategies, managing brand initiatives, and leading integrated marketing campaigns.
- Excellent skills in business writing, public speaking, negotiation, and communicating with senior executives.
- Ability to leverage market data, customer insights, and competitive analysis to drive business decisions.
- Competence in budget management, team building, and coordinating multiple projects simultaneously.
- Experience in financial services, investment management, fintech, or the digital asset industry is preferred.

Work arrangement
Yes