Vice President of Market Development and Product Management

Vice President, Market Expansion & Product Management
Location: United States | Full-Time | Remote / Hybrid / On-site
Reports To: Chief Executive Officer / Chief Operating Officer
About the Role
We are looking for a Vice President, Market Expansion & Product Management to lead the organization's market growth initiatives, product management strategy, and cross-functional execution of new market opportunities.
This is a senior leadership role responsible for identifying growth opportunities, evaluating market demand, developing product strategies, and coordinating the launch and expansion of products across target markets. The VP will connect market intelligence, customer needs, competitive positioning, and product development priorities to support sustainable business growth.
You will work closely with executive leadership and collaborate with Product, Engineering, Marketing, Sales, Business Development, Operations, Finance, Compliance, and Risk teams. The role will help determine where the organization should expand, which products and capabilities should be prioritized, and how new offerings can be positioned to meet market demand and business objectives.
As the organization continues to grow, this position will play an important role in developing market entry strategies, managing product portfolios, coordinating product launches, and establishing scalable processes for evaluating and executing expansion opportunities.
The ideal candidate combines strong commercial judgment, product management expertise, market analysis capabilities, and cross-functional leadership skills. You should be comfortable translating market opportunities into actionable product strategies while balancing customer needs, business performance, operational readiness, and regulatory considerations.
Responsibilities
Lead the organization's market expansion and product management functions, establishing priorities that support long-term growth and commercial objectives.
Develop market expansion strategies based on industry research, customer demand, competitive analysis, market conditions, and organizational capabilities.
Identify and evaluate new geographic markets, customer segments, industry verticals, and business opportunities for potential expansion.
Lead product strategy and portfolio planning, ensuring product priorities align with market opportunities, customer needs, and business goals.
Assess market demand, customer expectations, competitor offerings, pricing structures, and emerging trends to identify opportunities for new products and product enhancements.
Work with executive leadership to establish market expansion priorities, product roadmaps, investment requirements, and measurable growth targets.
Oversee product lifecycle management, including opportunity assessment, concept development, prioritization, launch planning, performance monitoring, and product optimization.
Coordinate with Product and Engineering teams to translate market requirements and business objectives into product specifications, development priorities, and implementation plans.
Partner with Marketing and Sales to develop go-to-market strategies, product positioning, customer acquisition plans, and market entry initiatives.
Collaborate with Business Development to evaluate strategic partnerships, distribution opportunities, commercial relationships, and other initiatives that support market expansion.
Develop business cases and financial assessments for new products, market entry initiatives, and major product investments, including revenue potential, cost considerations, and expected returns.
Establish product performance metrics, market growth KPIs, adoption targets, and reporting frameworks to measure the effectiveness of expansion initiatives.
Monitor product adoption, customer feedback, market penetration, revenue contribution, and competitive performance to identify opportunities for improvement.
Coordinate cross-functional product launches and market entry projects, ensuring that timelines, resources, communications, and operational requirements are properly aligned.
Evaluate product pricing, packaging, positioning, and feature prioritization in collaboration with Finance, Marketing, Sales, and other relevant teams.
Identify gaps in the existing product portfolio and recommend new capabilities, enhancements, or strategic initiatives to strengthen the organization's market position.
Conduct regular market assessments to evaluate changing customer expectations, competitor strategies, industry developments, and potential expansion risks.
Work with Compliance, Legal, Risk, and Operations teams to assess market-specific requirements and ensure proposed products and expansion initiatives are appropriately reviewed before launch.
Establish standardized processes for market opportunity assessment, product prioritization, roadmap management, launch readiness, and post-launch evaluation.
Monitor the progress of major market expansion and product initiatives, identifying execution challenges, resource constraints, dependencies, and opportunities to improve delivery.
Prepare executive-level reports, market assessments, product performance reviews, and strategic recommendations to support business planning and investment decisions.
Build, lead, and develop high-performing market expansion and product management teams as organizational requirements expand.
Promote a culture of customer focus, commercial accountability, data-driven decision-making, innovation, and continuous product improvement.
What We're Looking For
We are looking for a senior commercial and product leader who can identify promising market opportunities, develop effective product strategies, and lead complex initiatives from strategic planning through execution.
The strongest candidates will typically have:
20+ years of progressive experience in product management, market expansion, product strategy, business development, commercial strategy, or a related field.
Significant leadership experience managing product portfolios, market development initiatives, product strategy teams, or cross-functional growth programs.
Demonstrated experience identifying new market opportunities and translating market research into practical expansion strategies and product priorities.
Strong understanding of product lifecycle management, product roadmaps, market positioning, go-to-market planning, and product performance measurement.
Experience leading product launches, market entry initiatives, product enhancements, or expansion into new customer segments and geographic markets.
Strong analytical skills, including experience evaluating market demand, customer behavior, competitor positioning, product adoption, and commercial performance.
Experience developing business cases, revenue forecasts, investment assessments, and strategic recommendations for new products or market expansion initiatives.
Demonstrated ability to work effectively with Product, Engineering, Marketing, Sales, Business Development, Operations, Finance, and executive leadership.
Strong commercial judgment and the ability to balance customer requirements, market opportunities, product feasibility, business priorities, and financial objectives.
Experience defining and monitoring product KPIs, market growth metrics, adoption targets, customer engagement indicators, and revenue performance.
Strong project and program management skills, with the ability to coordinate complex initiatives involving multiple teams and stakeholders.
Excellent communication and presentation skills, including the ability to present market insights, product strategies, and business recommendations to executive leadership.
Demonstrated ability to make informed decisions in fast-moving environments where market conditions, customer needs, and business priorities may change.
Experience building, coaching, and developing high-performing teams across product management, market strategy, or commercial functions.
Bachelor's degree in Business, Marketing, Economics, Product Management, Finance, or a related field required. MBA or another relevant advanced degree is strongly preferred.
Experience in financial services, fintech, payments, banking, brokerage, trading, investment management, technology, or SaaS is a plus.
We are also interested in candidates from established financial institutions, high-growth technology companies, product-led businesses, consulting firms, and organizations with experience launching products and expanding into competitive markets.
Location and Work Arrangement
This position is based in the United States. The company offers remote, hybrid, and on-site working arrangements depending on the individual, location, and business needs.
Travel may be required for market research, customer meetings, product planning sessions, strategic partnerships, industry conferences, executive meetings, and market expansion initiatives.
Compensation and Benefits
The company offers a competitive executive compensa

Work arrangement
Yes