Senior Brand Executive

About the role
We are hiring a Brand Marketing Manager for a growing supplement brand that sells direct to consumers online and is expanding into retail. This is a full-time, remote role. You will own how the brand looks, sounds and grows, lead campaigns and product launches, and turn awareness into repeat customers.
What you will do:
Own the brand voice, visual identity and brand guidelines, and keep them consistent everywhere
Shape positioning so the brand stands out against competitors
Adapt messaging for India so it is clear and relevant to Indian customers
Plan and run the content calendar across social, website, email and packaging
Brief and review creative work from designers, video editors and agencies
Write or approve product page, campaign and launch copy
Lead campaigns across paid social, email, influencers and partnerships
Support the move into retail with brand assets and launch plans
Grow repeat purchases through email flows, subscriptions and reviews
Plan and run new product launches from brief to go-live
Make sure all claims follow supplement advertising rules
Track results, report on what is working, and manage the marketing budget and external partners
Qualifications needed
2+ years in brand or marketing roles, ideally at a direct-to-consumer brand in supplements, health, wellness, beauty or food
Strong knowledge of longevity supplements, including the key ingredients and the science behind them
A track record of building a brand on Shopify and growing it online
Strong eye for creative and a clear writing style
Hands-on experience with email marketing (Klaviyo or similar), paid social and influencer campaigns
Working knowledge of supplement marketing rules and approved health claims
Comfortable reading data in Shopify, GA4 and ad platforms, and acting on it
Experience managing agencies, freelancers and a marketing budget
Fast-moving and versatile, able to switch between strategy and hands-on work as needed
Able to work well under pressure and deliver on tight deadlines
Organised, self-driven and comfortable working remotely in a small team
Good to have: experience marketing in more than one country, experience launching into grocery or retail, and basic design or video editing skills.

Work arrangement
Yes