Chief Marketing Officer

Chief Marketing Officer
Location: Remote – United States
Employment Type: Full-Time
Department: Marketing / Executive Leadership
Reports To: Chief Executive Officer
About the Role
We are seeking an experienced Chief Marketing Officer (CMO) to lead the company’s marketing strategy, brand development, customer acquisition, and market expansion initiatives. This executive will oversee marketing operations, strengthen market positioning, and ensure marketing programs support the company’s business objectives and sustainable growth.
The ideal candidate combines strategic thinking, commercial judgment, analytical expertise, and strong leadership capabilities to build an effective marketing organization and deliver measurable business results.
Key Responsibilities
Develop and execute the company’s overall marketing strategy in alignment with business goals.
Establish marketing priorities, annual plans, budgets, and performance targets.
Lead brand strategy, market positioning, messaging, and corporate communications.
Oversee demand generation, digital marketing, content marketing, product marketing, and customer engagement initiatives.
Develop strategies to increase brand awareness, generate qualified leads, acquire customers, and expand market reach.
Partner with Sales leadership to improve lead quality, pipeline development, conversion rates, and revenue contribution.
Collaborate with Product and Customer Success teams on product positioning, launches, customer insights, and lifecycle marketing.
Conduct market research and analyze customer segments, industry trends, competitive activity, and growth opportunities.
Establish marketing KPIs and reporting frameworks to measure campaign performance, customer acquisition costs, conversion rates, and marketing efficiency.
Manage marketing budgets and allocate resources according to strategic priorities and business performance.
Oversee marketing technology, CRM platforms, analytics tools, automation systems, and campaign management processes.
Evaluate and manage relationships with external agencies, consultants, technology providers, and strategic marketing partners.
Provide executive leadership with marketing reports, forecasts, performance updates, and strategic recommendations.
Review campaign results and identify opportunities to improve marketing effectiveness and return on investment.
Incorporate customer feedback and market insights into marketing strategy, messaging, and business planning.
Support pricing decisions, product launches, market entry, and expansion initiatives through market analysis.
Recruit, develop, and lead marketing executives, managers, and functional teams.
Establish clear responsibilities, performance expectations, and professional development plans within the marketing organization.
Ensure marketing activities align with applicable legal requirements, company policies, and brand standards.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
12+ years of progressive experience in marketing, brand management, demand generation, growth marketing, or related disciplines.
5+ years of senior marketing leadership experience with responsibility for strategy, budgets, teams, and measurable business outcomes.
Demonstrated success developing and executing comprehensive marketing strategies.
Strong understanding of brand positioning, customer acquisition, digital marketing, content strategy, and marketing operations.
Experience managing marketing budgets, performance metrics, agencies, and external partners.
Strong analytical skills and the ability to translate marketing data into actionable business recommendations.
Excellent leadership, communication, presentation, and organizational skills.
Proven ability to collaborate effectively with Sales, Product, Customer Success, Finance, and executive leadership.
Strong understanding of customer segmentation, marketing funnels, campaign measurement, and lifecycle marketing.
Ability to manage multiple priorities and lead teams in a fast-paced, fully remote environment.
Preferred Qualifications
MBA or advanced degree in Marketing, Business, or a related discipline.
Experience in B2B, SaaS, technology, professional services, consumer products, or another competitive business environment.
Experience scaling marketing organizations during periods of business expansion or transformation.
Familiarity with Salesforce, HubSpot, Marketo, Google Analytics, Adobe, or comparable marketing platforms.
Experience with marketing attribution, funnel analytics, customer lifecycle management, and campaign optimization.
Experience developing marketing dashboards, operating models, and performance management processes.
Experience managing geographically distributed marketing teams.
Demonstrated ability to align marketing investments with business growth and revenue objectives.
Leadership Responsibilities
The Chief Marketing Officer will provide strategic direction to the marketing organization, develop leadership capabilities, establish clear priorities, and maintain alignment between marketing activities and company objectives.
This role requires a balance of long-term strategic planning, data-driven decision-making, creative problem-solving, and hands-on executive leadership.
What Success Looks Like
Success in this role includes stronger market positioning, measurable marketing performance, improved marketing and sales alignment, increased qualified pipeline contribution, efficient budget utilization, consistent customer messaging, and a capable marketing organization that supports sustainable business growth.
Work Environment
This is a fully remote position available to candidates located within the United States. The role requires regular collaboration with executive leadership, Sales, Product, Customer Success, Finance, and external partners through video conferencing, marketing platforms, analytics systems, and other digital communication tools.
Compensation and Benefits
The company offers competitive executive compensation based on experience, qualifications, location, and role responsibilities. Benefits may include medical, dental, and vision coverage, retirement plan options, paid time off, company holidays, performance-based incentives, and other employee programs, subject to company policy and eligibility.
How to Apply
Qualified candidates are encouraged to submit a current resume highlighting senior marketing leadership, marketing strategy, brand development, customer acquisition, team management, budget oversight, and measurable business contributions.

Work arrangement
Yes