Director of Digital Marketing

Role Description The Director of Digital Marketing is a part-time remote role responsible for developing and executing Estrada Financial’s digital marketing strategy to strengthen brand visibility and client engagement. This role oversees digital campaigns across channels such as email, social media, paid advertising, and the company website, ensuring consistent messaging that reflects the firm’s client-focused values and regulatory requirements. Day-to-day tasks include planning and optimizing digital campaigns, managing content and design briefs, analyzing performance data, and refining strategies based on web analytics and lead generation outcomes. The Director will collaborate with leadership to align marketing efforts with business objectives, coordinate with external vendors or agencies as needed, and maintain compliance with industry standards and guidelines. This position also involves monitoring trends in financial services marketing and recommending new tools or approaches to reach and retain ideal clients.
Qualifications
Demonstrated expertise in Digital Strategy and Marketing to plan, execute, and optimize multi-channel campaigns.
Experience with E-Commerce and Lead Generation techniques to attract, nurture, and convert prospective clients.
Proficiency in Web Analytics to interpret data, track KPIs, and report on campaign performance and ROI.
Strong understanding of digital marketing best practices in regulated industries, preferably financial services.
Excellent written and verbal communication skills, with the ability to translate complex financial concepts into clear, client-friendly messaging.
Proven ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Familiarity with marketing automation, CRM platforms, and social media management tools is highly beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

Work arrangement
Yes