VP of Brand Strategy

Company Description Luxury Brands is a high-end marketing and communications powerhouse focused exclusively on serving elite earners and high net worth individuals. The organization offers a full spectrum of brand-building services, using carefully planned strategies that reflect the aspirations and expectations of luxury consumers. Luxury Brands specializes in promoting the authentic essence of premium labels, balancing brand heritage with contemporary trends. The team works closely with clients to strengthen and evolve brand values while preserving the prestige and exclusivity that define the luxury market.
Role Description The VP of Brand Strategy is a full-time remote role responsible for leading brand vision, positioning, and long-term strategy for luxury clients. This role oversees the development of integrated brand roadmaps, including digital strategy, communications, and customer experience initiatives aligned with high net worth audience insights. The VP will guide market analysis, identify growth opportunities, and translate findings into actionable strategies and campaigns. Day-to-day responsibilities include collaborating with consulting and creative teams, advising clients on brand investments and market entry, and ensuring consistent, high-impact storytelling across all touchpoints. The role also includes mentoring cross-functional teams, managing key client relationships, and monitoring brand performance against strategic and financial goals.
Qualifications
Strong Analytical Skills to interpret market data, consumer insights, and performance metrics.
Proficiency in Strategic Planning and Consulting to design and implement comprehensive brand strategies.
Understanding of Finance to align brand initiatives with budget, ROI, and long-term business objectives.
Experience in Digital Strategy to drive luxury brand presence across digital and social platforms.
Extensive background in luxury branding, marketing, or communications, with proven leadership experience.
Ability to work effectively in a remote, cross-functional environment and manage multiple high-profile stakeholders.
Exceptional communication, presentation, and negotiation skills suitable for executive-level client interactions.
Advanced degree in Marketing, Business, Communications, or a related field is preferred.

Work arrangement
Yes