Social Media & Performance Marketing Executive

Company Description
Indian Media Network (IMN) is a multi-sector media network that delivers credible news, industry intelligence, leadership perspectives, and stories shaping India’s most dynamic, rapidly evolving sectors.
Our network brings together specialized, sector-focused media platforms covering areas including Technology, Startups, BFSI, Cybersecurity & CISO, Business, and other emerging industries. Each platform operates with a focused editorial approach, enabling us to deliver relevant and meaningful content to professionals, businesses, founders, investors, innovators, and industry leaders.
At the heart of our network is our commitment to covering the ideas, technologies, businesses, and people driving change.
Role Description This is a full-time remote role for a Social Media & Performance Marketing Executive. The role involves planning and executing social media campaigns across platforms, managing content calendars, and optimizing posts for engagement and reach. The executive will handle performance marketing activities, including running and monitoring paid campaigns, tracking key metrics, and adjusting strategies to improve ROI. Daily tasks include conducting market and audience research, coordinating with content and editorial teams, preparing performance reports, and identifying new channels and tactics to grow traffic, followers, and conversions.
Qualifications
Strong Market Planning and Marketing skills, with the ability to design and implement effective social media and performance marketing campaigns.
Experience in Market Research and data-driven analysis to understand audiences, trends, and competitive landscapes.
Excellent Communication skills, including clear written and verbal communication for online interactions and internal collaboration.
Background in Sales and growth-focused initiatives, with an understanding of funnels, lead generation, and conversion optimization.
Proficiency in major social media platforms (e.g., Instagram, LinkedIn, X/Twitter, Facebook) and familiarity with content scheduling tools.
Hands-on experience with performance marketing tools and dashboards (e.g., Meta Ads Manager, Google Ads, Google Analytics or similar).
Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in digital media, startups, or online publishing is an advantage.

Work arrangement
Yes