Social Media Marketing Specialist

Company Description MinePrep Consultancy and Service is a start-up dedicated to providing consultancy, technical aptitude training, and interpersonal skills development for individuals and organizations. In response to the growing need for skilled professionals, MinePrep designs tailored programs that strengthen both technical capabilities and communication skills. The company focuses on helping clients advance their careers, improve job readiness, and succeed in competitive professional environments. By partnering with MinePrep, clients gain practical tools to enhance their performance, confidence, and long-term career prospects.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Puducherry. This position is responsible for planning, creating, and publishing engaging content across social media platforms to build brand awareness and support MinePrep’s training and consultancy services. Daily activities include managing social media calendars, monitoring platform performance, analyzing engagement metrics, and refining campaigns for better reach and conversion. The specialist collaborates with training and marketing teams to align messages with business goals, respond to audience interactions, and support digital campaigns and promotions. The role also involves researching trends, competitors, and best practices to keep MinePrep’s social presence current and impactful.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Content Creation to plan campaigns and produce platform-specific content.
Candidates should possess skills in Digital Marketing and Marketing to support broader online campaigns and brand positioning.
Candidates should possess strong Communication skills to write clear messages, engage audiences, and collaborate with internal teams.
Ability to analyze social media metrics, use social media management tools, and optimize campaigns based on data.
Prior experience in social media or digital marketing roles, ideally within education, training, or consultancy sectors.
Strong organizational skills, attention to detail, and the ability to manage multiple platforms and deadlines.
Relevant academic background in Marketing, Communications, Business, or a related field is preferred.

Work arrangement
No