Head of Growth - Marketplaces | 5 to 10 yrs | FMCG | Mumbai

About MetaMorph:
We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°
About Our Client:
We are pre-revenue and launch within the next quarter, with Amazon and quick commerce as core
launch channels. These channels are also where margins are won or lost, through ad spend, fees, fulfilment and discounting. We need one senior owner who has taken brands from zero on these platforms and can give every brand a shared playbook, the right team and open doors at the platforms. This person designs the playbook and the org behind it, and does not run campaigns
day to day.
How the role works:
Mission: build a repeatable marketplace launch programme, so we go live on Amazon and quick commerce fast and grows profitably.
1. Create and launch. Personally lead launches: platform choice, hero SKUs, pricing, ads,
fulfilment and channel P&L. Benchmark commercials, ROAS and fees across channel × category.
2. Systematise and go low-touch. Turn what worked into playbooks, benchmark tables, P&L templates and a team and agency model, so the next batch runs with light support.
3. Advise and decide. Make the high-judgement calls: platform go/no-go, budgets, pricing, fixing off-track brands and group-level platform deals. Success means every batch goes live on schedule, time to first sales and positive contribution margin falls with each batch, and each brand needs less of this person’s time.
Key responsibilities
Marketplace strategy: lead our brand’s 0-to-1 launch, decide where Amazon and quick commerce fit in the channel mix, and act early on platform shifts.
• Org design: design marketplace roles across ads, catalogue, supply, finance and key accounts; decide what is central vs in-brand; set the in-house vs agency model.
• Marketplace ads: own the approach across Amazon Ads and quick-commerce ads; set TACoS, ROAS and share-of-search targets and link ads to organic rank.
• Fulfilment: guide FBA / Easy Ship / seller flex and quick-commerce supply models; set availability and dark-store coverage standards.
• Channel P&L: benchmark commercials, ROAS and TACoS across channel × category; build each brand’s channel P&L and find the margin levers.
• Platform relationships: be our senior face to Amazon, Blinkit, Zepto and Instamart; negotiate group-level programmes and terms.
What we’re looking for
• 5-8/10 years in e-commerce growth, with at least 3 on Amazon India and/or quick commerce.
• 0-to-1 launch experience is critical: has launched a brand or product line from zero to steady sales on these platforms.
• Strong, current relationships with category, ads or leadership teams at Amazon, Blinkit, Zepto or
Instamart.
• Deep knowledge of marketplace ads, and comfortable building a channel P&L.
• Can quickly benchmark commercials, ROAS and other metrics across channel × category.
• Has led or shaped marketplace teams and can design an org.
• Strategic rather than executional; street smart, startup friendly, high judgement, fast and decisive.
Nice to have: multi-brand experience (house of brands, agency or platform); FMCG, food or personal care categories; exposure to Flipkart, Nykaa or Myntra.

Work arrangement
No