Senior National Account Manager - Out of Home

Senior National Account Manager – Out of Home
Are you an experienced FMCG sales professional with a strong background in Away From Home, B2B or non-retail channels?
We’re working with a well-established, growing business within the Personal Care space who are looking for a Senior National Account Manager to take ownership of their Away From Home channel and play a key role in driving its continued growth.
This is a fantastic opportunity for someone who enjoys a mix of strategic account management, new business development and commercial ownership, with the opportunity to make a real impact across a growing channel.
The Role
As Senior National Account Manager – Out of Home, you’ll be responsible for developing and delivering the commercial strategy across a portfolio of non-retail customers, including healthcare, facilities management, schools and wider out-of-home markets.
You’ll take ownership of key strategic accounts, identify and convert new business opportunities, negotiate contracts and drive sustainable, profitable growth.
You’ll work closely with teams across Sales, Marketing, Category, R&D, Supply Chain and Operations to ensure customers receive the right products, pricing and service.
Key Responsibilities
Develop and deliver the Away From Home growth strategy in line with wider business objectives.
Own channel budgets, forecasting and commercial performance.
Manage and grow key strategic accounts, identifying opportunities for range expansion and increased revenue.
Identify, develop and secure new business opportunities.
Manage complex tenders and commercial negotiations.
Build strong relationships with senior customer stakeholders.
Work cross-functionally to deliver product, pricing and service excellence.
Support value engineering and new product development initiatives.
Use market data, customer insight and commercial analysis to identify opportunities and shape strategy.
Act as a category expert, confidently presenting product benefits, construction and performance to customers.
Represent the business at customer meetings, industry events and trade shows.
What We’re Looking For
We’re keen to speak with experienced FMCG sales professionals who can demonstrate:
5–10 years’ proven sales experience, ideally within FMCG, B2B or Away From Home.
A strong track record in new business development and key account growth.
Experience working with large UK distribution groups such as Bunzl, EVO, PHS, Lyreco, Jangro or NHS.
Strong commercial understanding and the ability to manage budgets, forecasting and P&L performance.
Experience managing complex tenders and negotiations.
Strong analytical skills with advanced Excel capability.
Experience leading, mentoring or developing others would be advantageous.
Excellent communication, influencing and negotiation skills.
A proactive, commercially driven and solutions-focused approach.
The ability to build strong relationships across both customers and internal stakeholders.
What's On Offer?
£60,000–£65,000 salary
Company car
Hybrid working – 1 day a month in the office
Holiday allowance
Healthcare
Employer pension contribution of 5%
Death in service – 2x salary
Enhanced maternity pay – full salary for 3 months after 2 years' service
The opportunity to join a growing business and play a key role in developing its Away From Home channel.
Interested?
If you're an experienced FMCG sales professional looking for your next challenge and have a strong background across Away From Home, B2B, distribution or non-retail channels, we'd love to hear from you.
Apply now or get in touch for a confidential conversation about the role.
If you’re interested in learning more, give us a shout, hit apply, drop us a note through LinkedIn or a simple email.
To apply directly please send a copy of your CV to libby-mae@signaturecm.co.uk or alternatively please apply via the link below .Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible.
If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.
Please note Signature Career Management is acting as an employment agency.

Work arrangement
Yes