Performance Marketing

Company Description ActoLoan is a digital lending and financial platform that focuses on making access to credit faster, simpler, and more transparent. The company provides individuals with a seamless digital experience centered on speed, convenience, and accessibility. Using a technology-driven, customer-first approach, ActoLoan connects borrowers with suitable financial solutions while emphasizing responsible lending and clear communication. The organization is dedicated to reducing the complexity of borrowing and empowering customers to manage their financial needs with confidence. ActoLoan offers a modern environment for professionals interested in digital finance and customer-centric innovation.
Role Description The Performance Marketing role at ActoLoan is a full-time, on-site position based in Noida. The role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social, and display to drive customer acquisition and engagement. Day-to-day responsibilities include analyzing campaign performance data, conducting A/B tests, refining targeting and messaging, and managing budgets to maximize ROI. The Performance Marketing professional will collaborate closely with product, sales, and customer service teams to align campaigns with business goals and ensure consistent, compliant messaging. The role also includes monitoring market trends, competitor activities, and customer behavior to inform strategy and support continuous improvement in campaign effectiveness.
Qualifications
Candidates should possess strong Communication and Customer Service skills to effectively engage stakeholders and support customer-centric campaigns.
Candidates should possess Market Research and Marketing Strategy skills to analyze trends, understand audience behavior, and develop data-driven marketing plans.
Candidates should possess Sales and performance-focused marketing skills to drive conversions, optimize funnels, and support revenue growth.
Candidates should possess proficiency with digital marketing tools and analytics platforms (e.g., Google Ads, Meta Ads, Google Analytics, marketing automation systems).
Candidates should possess strong analytical and problem-solving abilities, with experience in A/B testing, campaign optimization, and KPI reporting.
Candidates should possess the ability to work collaboratively in a cross-functional team environment and manage multiple campaigns simultaneously.
A bachelor’s degree in Marketing, Business, Communications, or a related field, and prior experience in performance or growth marketing within fintech or digital services, is preferred.

Work arrangement
No