PPC Account Manager

Company Description Zee Advertising is a collective of driven professionals focused on redefining the advertising landscape across the region. The team leverages data-driven analysis to build campaigns that are both effective and measurable. By combining a curated pool of culturally relevant insights with robust performance metrics, the agency creates advertising that resonates deeply with local audiences. Zee Advertising offers clients a unique blend of global perspective and local voice, providing an environment where marketing innovation and strategic thinking are highly valued.
Role Description The PPC Account Manager is a full-time, on-site role based in Bengaluru. This role is responsible for planning, executing, and optimizing pay-per-click campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks. Day-to-day tasks include keyword research, audience targeting, bid and budget management, ad copy creation, landing page coordination, and performance analysis. The PPC Account Manager will monitor campaign metrics, prepare reports, and provide insights to improve ROI and achieve client objectives. The role involves collaborating closely with creative, analytics, and client-servicing teams to ensure campaigns align with brand guidelines and strategic goals.
Qualifications
Strong PPC and SEM skills, including campaign setup, optimization, keyword research, and bid management.
Experience with major advertising platforms such as Google Ads, Meta Ads, and other digital ad networks.
Proficiency in analytics and reporting tools (e.g., Google Analytics, Data Studio, or similar) to track performance and derive insights.
Solid understanding of digital marketing fundamentals, including conversion tracking, attribution, and A/B testing.
Ability to create and refine ad copy and collaborate on landing page optimization for higher conversion rates.
Strong communication and client management skills, with the ability to explain complex data in clear, actionable terms.
Detail-oriented, data-focused, and comfortable working in a fast-paced, results-driven environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Previous agency or multi-account management experience is an advantage.
Familiarity with the regional market and culturally relevant messaging is beneficial.

Work arrangement
Yes