Sales Development Representative

Company Description Meridian Advisory is a research-led B2B advisory firm supporting enterprise technology companies in conducting market analysis, generating new leads, and ultimately closing more revenue. We run executive research studies with Fortune 2000 decision-makers - CMOs, CISOs, Chief Data Officers, Chief AI Officers, VPs of Technology, and other senior leaders across most industries. The output of every study is two-fold: published intelligence the market reads, and high-value 1:1 conversations between executives and our vendor partners. We are founder-led, fast-growing, and hiring our first cohort of SDRs to scale a proven outbound engine. This is a ground-floor opportunity for sales talent who want real ownership, measurable impact, and a clear path to senior roles as we grow.
Role Description We are seeking an energetic and motivated Sales Development Representative (SDR) to join our dynamic sales team. In this role, you will own the top of the funnel for our research-recruitment engine. You will run cold outbound across phone and LinkedIn to senior executives at Fortune 2000 companies and book qualified research interviews that fuel our client engagements. Your enthusiasm for building relationships, combined with your passion for technology and solutions, will help expand our customer base and contribute to our growth. This paid position offers a fantastic opportunity to develop your sales skills within a fast-paced, innovative environment.
Responsibilities
Initiate contact with prospective clients through cold calling and LinkedIn outreach to book qualified meetings
Manage and nurture leads within CRM software to ensure consistent follow-up and engagement
Collaborate with leadership on script iteration, objection handling, and messaging optimization
Hit and exceed weekly and monthly meeting-booked quotas
Support account management efforts by maintaining detailed records of customer interactions and sales activities
Build your LinkedIn presence by sharing industry-relevant content to position yourself as a trusted, credible authority in the industry
Conduct 1-on-1 Zoom interviews with senior-level executives
What You'll Need to Succeed
Resilience and grit. Cold calling is rejection-heavy work. Top SDRs hear "no" 100+ times a day and stay sharp and positive no matter what!
Strong verbal communication. You will be speaking with senior executives at Fortune 500 companies. You need to sound credible, sharp, and respectful of their time.
Coachability. We will invest heavily in your training and development. You need to be open to receiving feedback and actioning it.
Self-discipline. This is a remote role. Output, not hours, is what gets measured - but high output requires self-discipline to maintain consistent daily activity.
Reliable home office setup. Quiet workspace, fast internet, dedicated workstation, and headset (one will be provided for you).
Goal-orientation. A track record of meeting or exceeding goals in any context - sales, athletics, academic, fundraising, or otherwise.
Excellent communication and customer service skills to build lasting relationships
Ability to analyze market trends and develop strategic approaches for business development
Nice to Have (Not Required)
0-3 years of B2B SDR, BDR, inside sales, or other phone-heavy outreach experience
Bachelor's degree in any field
Experience with LinkedIn Sales Navigator or similar sales-engagement tools
Prior experience selling into Fortune 1000 or Fortune 2000 accounts
Background in fundraising, recruiting, telemarketing, or any role that built strong cold-outreach muscles
Growth Path
This role is the foundation of our sales team. The first SDRs we hire will become team leads, sales managers, or Account Executives as Meridian scales. We are looking for sales talent we can grow with - not transactional rep seats. We promote from within, and our compensation structure rewards top performers with uncapped earning potential and clear advancement opportunities.
Compensation:
Base salary: $45,000 to $55,000, depending on experience
Commission on top of base, with on-target earnings (OTE) of $80,000
Benefits
Medical, dental, and vision insurance (employer-contributed)
Paid time off (10 days PTO + federal holidays)
Paid training and ongoing coaching from the founder
Fully remote work - work from anywhere in the United States
All required tools and software provided
Employee referral program

Work arrangement
Yes