Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing

This is a Fully Remote Job
About Our Client:
The organization operates within the publishing and psychological sciences sector, representing a large professional community of psychologists and affiliates primarily in the U.S. and Canada. It addresses the need for authoritative and accessible psychological information and resources through its publishing programs, including APA Style, APA Books, and Magination Press Children’s Books, aiming to extend their reach and impact.
About the Opportunity:
The BOOKS SOCIAL MEDIA AND DIGITAL MARKETING MANAGER is responsible for developing and executing social media and digital marketing strategies to increase the visibility and sales of the organization's publishing programs. This role plays a critical part in expanding audience engagement, supporting title launches, and enhancing brand presence through targeted content and campaigns.
Responsibilities:
Develop and schedule engaging social media content tailored to different platforms
Plan and execute digital campaigns, giveaways, and promotions for book launches and backlist titles
Collaborate with authors to support their social media presence and maintain brand consistency
Monitor and engage with online communities to foster positive interactions and manage reputation
Analyze social media performance metrics to refine marketing strategies
Cultivate relationships with influencers to boost visibility
Stay informed on social media trends and digital marketing developments
Perform additional duties as assigned
Requirements:
Bachelor’s degree
Over five years of experience in social media or digital marketing, preferably in book marketing
Proficiency with MS Office Suite, social media tools like Hootsuite, and platforms including YouTube and LinkedIn
Strong writing and editing skills
Familiarity with Canva is advantageous
Ability to collaborate effectively in a team environment
Interest in books, publishing, and marketing
Understanding of the organization’s mission as it relates to publishing
Pay Range and Compensation Package:
Salaries are determined based on relevant experience, education, and prior related experience
Benefits & Perks:
Medical, dental, and vision insurance options
401(k) with employer match up to 4%
Paid personal and vacation time plus 12 paid holidays
Family/Medical Leave
Tuition assistance
Employee Assistance Program
Short- and long-term disability insurance
Remote work and flexible scheduling options
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes