SEO/AEO Manager

This is a Fully Remote Job
About Our Client:
This organization operates in the self-care industry, focusing on appointment-based businesses such as salons, spas, medspas, and barbershops. It addresses the challenge of managing client experiences by providing a client experience platform designed to meet the unique needs of these businesses. Founded in 2016 after extensive research into salon management pain points, the program aims to help its users thrive by delivering a modern, user-friendly technology solution tailored for the broader self-care sector.
About the Opportunity:
The SEO/AEO MANAGER role is responsible for owning and executing the strategy that determines how the organization is discovered and chosen through organic search and emerging AI answer engines. This position directly influences the attraction and conversion of organic demand by managing SEO and AEO efforts, including technical audits, content optimization, and structured data. The role collaborates with multiple teams to translate search and AI visibility into measurable business pipeline results, ensuring the organization's presence keeps pace with evolving search behaviors.
Responsibilities:
Manage the SEO program end to end, including technical SEO, on-page optimization, content strategy, internal linking, and link building.
Lead technical SEO tasks such as site architecture, structured data/schema markup, Core Web Vitals, and crawl/indexing health.
Develop and implement the AEO strategy to achieve inclusion in AI answer engines like ChatGPT and others.
Conduct keyword research, entity mapping, and intent analysis to guide content priorities.
Monitor organic performance using traditional and next-generation metrics, providing insights and recommendations.
Build and maintain dashboards and reports communicating organic channel performance to stakeholders.
Partner with Marketing Operations and Analytics for accurate tracking, attribution, and linking organic efforts to business outcomes.
Collaborate cross-functionally with Content, Web/Engineering, Product Marketing, and Growth teams.
Identify opportunities to enhance SEO performance through automation, AI tools, and process improvements.
Requirements:
5 to 8+ years of hands-on SEO experience with accountability for organic traffic, rankings, and pipeline metrics.
Expertise in technical SEO including site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing.
Experience building and measuring AEO strategies focused on AI answer engines.
Proven ability to independently manage an SEO program while collaborating with content and web teams.
Strong skills in keyword research, intent analysis, and content gap analysis.
Analytical capabilities to diagnose visibility issues and identify growth opportunities.
Experience creating dashboards and performance narratives for organic channels.
Ability to collaborate with Marketing Operations and Analytics to ensure precise tracking and attribution.
Cross-functional experience working with Content, Web/Engineering, Product Marketing, and Demand Generation teams.
Familiarity with AI tools for content production and SEO workflow scaling.
Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes