VP Marketing

We're hiring for a rapidly growing SaaS company that is revolutionizing how businesses understand and improve their software products. This organization is backed by top-tier investment firms and is dedicated to enhancing the global software experience.
The Role
• Own and execute demand generation strategy across paid search, paid social, SEO, content acquisition, and multi-channel campaigns to drive qualified pipeline and improve growth efficiency.
• Lead the marketing website as a key growth asset, focusing on performance, conversion rate optimization, experimentation, and enhancing the buyer journey.
• Develop and maintain clear attribution models, dashboards, and reporting to provide leadership with accurate visibility into pipeline and revenue drivers.
• Establish a rigorous testing culture across acquisition, website, onboarding, and lifecycle to identify, scale, and continuously improve successful strategies.
• Build, lead, and develop a high-performing growth organization, fostering a culture of ownership, pace, measurement, and cross-functional alignment.
• Drive activation, onboarding, time-to-value, retention, and expansion programs to increase product adoption and net revenue retention, connecting product-led and lifecycle motions to overall growth outcomes.
What You'll Need
• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, with significant leadership across performance channels and product-led or lifecycle motions.
• Proven track record of owning demand generation across paid search, paid social, SEO, and other growth channels, with measurable pipeline and revenue outcomes at scale.
• Direct experience managing marketing analytics, attribution, and website performance or conversion optimization.
• Strong analytical and systems-thinking skills, with the ability to build measurement infrastructure and use data to guide prioritization and investment decisions.
• Demonstrated ability to lead and scale cross-functional teams while influencing across Product, Marketing, Sales, and Customer Success.
• Excellent communication skills, with the ability to set clear priorities for executives and operators.
What's On Offer
• Competitive annual salary ($305,000 - $330,000) plus bonus potential.
• Highly competitive, employer-heavy benefits package including $0 premium coverage options.
• Strong 401(k) match and equity opportunities.
• Flexible time off.
Apply via Haystack today!

Work arrangement
Yes