Senior Brand Manager, NordicTrack B2B

This is a Fully Remote Job
About Our Client:
The organization operates in the health and fitness industry, aiming to create an integrated platform that combines physical fitness, mental health, nutrition, and active recovery into an interactive experience. It develops proprietary software that adapts to individual user habits to support personalized fitness journeys. The company also extends a premium fitness equipment brand into commercial markets, including hospitality, multifamily and residential amenities, corporate wellness, fitness studios, boutique operators, and commercial retail and distribution partners.
About the Opportunity:
The SENIOR BRAND MANAGER, NordicTrack B2B leads the commercial go-to-market strategy for the NordicTrack commercial fitness equipment portfolio, focusing initially on Pilates as a key growth category. This role is responsible for translating deep customer insights into effective strategies, positioning, and demand generation to drive commercial growth. The position plays a critical role in aligning marketing efforts with sales objectives, supporting pipeline development, and expanding the brand's presence across various commercial segments.
Responsibilities:
Develop and prioritize commercial fitness equipment market segments with emphasis on Pilates.
Build detailed understanding of commercial customer needs, decision processes, and adoption barriers.
Analyze market trends, operator economics, and procurement cycles affecting customer behavior.
Set realistic growth and market share goals for the commercial business.
Translate category ambitions into actionable pipeline strategies and channel roles.
Position the commercial portfolio clearly across target markets.
Create a comprehensive communication framework for customer engagement.
Connect product proof points to commercial buyers’ motivations and operational realities.
Ensure consistent brand positioning across sales channels and communications.
Develop creative strategies based on segment insights.
Lead creative development of customer-facing assets and measure their performance.
Manage paid media and digital strategies to generate qualified leads.
Plan product launches including timelines, channels, assets, and success metrics.
Produce clear creative briefs and evaluate outputs.
Develop category storytelling and sales enablement materials.
Maintain brand consistency across distributor and partner channels.
Collaborate with sales on lead management and revenue tracking.
Define and monitor success metrics across marketing funnel stages.
Analyze campaign effectiveness and adjust strategies as needed.
Execute select innovative initiatives with clear objectives and measurements.
Requirements:
Bachelor's degree in Marketing, Business, or related field.
5 to 7 years of experience in brand marketing, product marketing, or go-to-market roles for physical products.
Proven ability to translate customer insights into creative marketing strategies.
Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes