Senior SEO Lead

Okayyy, senior SEO humans. This one’s got a little more to it. 👀
We’re back with our pals at In Marketing We Trust, looking for a Senior SEO Lead to join their global Search crew and own a tight handful of pretty epic enterprise brands.
They’re after a proper SEO brain. Strong technical chops, strategically switched on, great with Content and veryyy curious about where AEO, GEO and AI Search are taking us next.
But the really interesting bit? You won’t just be handed a roadmap and asked to deliver it. You’ll pull apart the problem, challenge the obvious answer, work out what’s actually going to shift things and set the Search strategy from there.
Sound like your kinda’ fun? Keep reading…
SAY HELLOOOOO TO IMWT ✨
Born in Australia more than a decade ago, In Marketing We Trust was doing remote-first long before it became trendy.
Today, they’re a proper global indie agency, bringing together some very clever Digital, Marketing, Data, Technology and AI brains to solve proper complex problems for big, established brands.
And rinse and repeat? Not really their thing.
They start with the business problem and work backwards. What’s actually happening? What does the data tell us? Where’s the opportunity? And what mix of Search, Content, Data, Technology and wider Digital thinking is going to get us there?
Curious brains do very well here. So do people who ask bloody good questions, think outside the box and aren’t afraid to challenge the brief when there’s a smarter answer to find.
THE GIG
As Senior SEO Lead, you’ll be the senior Search brain across your own portfolio of killer enterprise brands.
Working closely with the Head of Digital Media, Client Service Directors, SEO Specialists and wider Technical team, you’ll own your portfolio end to end. The SEO strategy, the client relationships, the organic performance and making sure the work actually hits.
You’ll have SEO Specialists around you to support execution, but you’ll be right there with them. Getting hands on, digging into performance, solving the trickier SEO problems, QA’ing the work and leading by example.
Because this definitely isn’t SEO from a distance kinda’ gig.
You’ll be the one setting the Search direction. Connecting the dots between the data, what’s happening across Search and what the business actually needs, then confidently leading your clients on where SEO goes next.
We’re after someone who knows SEO inside out and still loves getting stuck into the work, but has the strategic and commercial brain to step back, spot what others might be missing and lead the thinking from there.
YOUR DAYS WILL LOOK A LIL’ LIKE THIS…
Own Search strategy, delivery and organic performance across a tight portfolio of complex enterprise brands
Get properly into technical SEO across crawling, indexation, site architecture, schema, on page optimisation and wider site health
Dig into Search and business problems, interrogate the data and turn what you find into smart strategy and clear next moves
Build strategies connecting technical SEO, Content, Digital PR, Search intent, AEO, GEO, AI Search and the wider marketing picture
Lead client relationships with smart recommendations, fresh ideas and a clear POV, rather than simply taking the next brief
Understand the business behind each brand and connect Organic performance back to the bigger commercial picture
Keep testing and leading the thinking around AI, automation, changing Search behaviour and what it means for your clients
AND YOU?
First things first, you know SEO properly.
Technically, you know your stuff. You’re comfortable diagnosing crawl and indexation issues, understanding site architecture, getting into on page and schema, interrogating performance and working out what’s actually happening under the hood.
But you don’t stop there. You understand Content, Search intent and strategy, and can connect what you’re seeing technically to the bigger business goals.
And clients? You’re good there too. You can lead the strategic relationship, explain complicated Search stuff like a human and challenge the thinking when you reckon there’s a better way.
You’re curious about where Search is going too. AEO, GEO, AI Search, changing user behaviour and what it all means for strategy. You don’t need someone else to tell you the playbook has changed. You’re already thinking about what comes next.
Basically? You’re comfortable owning the problem, the thinking and the outcome.
THE GOOD STUFF YOU’LL BRING
Deep hands on agency side SEO experience, whether you’re already at Senior or Lead level or an experienced Specialist ready for the jump
Proper technical depth across crawling, indexation, site architecture, schema and on page optimisation
Strong Content and Organic strategy chops across Search intent, authority building, Digital PR and the wider marketing picture
Confidence across GA4, Google Search Console, Screaming Frog, Ahrefs, Semrush and all the usual SEO suspects
Proper client confidence and the ability to consult, guide and challenge
Experience with complex, enterprise level brands where the problems tend to have a few more layers
Commercial curiosity and an instinct for connecting Search back to what actually makes the business tick
A proper curiosity for AEO, GEO, AI Search and where Search goes next
Plenty of autonomy, zero lone wolf energy
Already using ChatGPT, Claude and AI to make research, analysis, Content or QA smarter? Gorgeous. IMWT already is too.
REMOTE-FIRST, BUT VERY MUCH TOGETHER 🌏
IMWT has been working this way since long before the rest of us decided flexibility was a workplace perk. You can be based pretty much anywhere in Australia, working alongside a global Search crew spread across Australia, Asia and Europe.
But remote here doesn’t mean disappearing into Slack and resurfacing when something’s due. You communicate early, work out loud, keep the right humans close and know how to own your world. Plenty of freedom, plenty of ownership.
And the perks of a global crew? There’s an annual team off-site in the mix too. This year, they’re taking the wholeee crew to Phuket. Yep, we’re jealous too. 🌴
Where your career goes from here? Pretty exciting too. There’s plenty of room to build on your technical game, step further into leadership and help shape what Search looks like next. Want to go deeper into AI? Build out a specialist lane? Take your career somewhere they haven’t mapped yet? There’s room to make it yours.
SOUND LIKE A BIT OF YOU?
Got the SEO chops to get properly into the work, the strategic brain to lead where it goes next and the confidence to own your clients along the way? We should probably talk.
Hit APPLY or come have a proper chat first. We’re very into that too!
Here’s how you’ll Fynd us:
Shannon@fyndco.com.au
Felicity@fyndco.com.au

Work arrangement
Yes