Head of Medical PR & Communications

An international healthcare company is looking for a Head of Medical PR & Communications to strengthen the visibility of our clinic, medical expertise, physicians, and treatment approaches in international media, with an initial focus on the US market.
This is not a traditional marketing or social media role.
The core objective is to turn our clinical expertise, patient cases, medical data, research, and expert knowledge into credible and compelling stories that earn media attention.
We are looking for a hands-on PR professional who knows how to identify a strong story, find the right journalist or publication, pitch it effectively, and secure meaningful earned media coverage.
What You’ll Do
• Develop and execute the international PR and external communications strategy;
• Define positioning for the clinic, its medical expertise, physicians, and treatment approaches;
• Identify PR opportunities within clinical cases, research, medical data, new approaches, and expert knowledge;
• Translate complex medical information into clear and compelling media stories;
• Develop media angles, pitches, press releases, expert commentary, and thought-leadership materials;
• Build and maintain relationships with journalists, editors, healthcare media, professional publications, podcasts, and other relevant platforms;
• Proactively conduct media outreach and secure earned media coverage;
• Identify opportunities for interviews, features, expert commentary, and other forms of media exposure;
• Position physicians and medical experts as credible expert sources for the media;
• Work closely with the medical team to ensure accuracy and credibility of external communications;
• Adapt communication approaches for consumer media, healthcare trade media, and professional medical audiences;
• Coordinate external PR agencies and partners when required;
• Monitor media coverage and evaluate the quality and impact of PR activities.
What We’re Looking For
We are particularly interested in candidates with proven experience in:
• Healthcare PR;
• Medical Communications;
• Healthcare Communications;
• Pharma / Biotech Communications;
• Healthcare-focused PR or communications agencies.
Experience with the US market and US media landscape is highly desirable.
We expect:
• Strong hands-on experience in media relations and earned media;
• A solid understanding of the healthcare media landscape;
• Proven experience working directly with journalists, editors, and media outlets;
• A portfolio of successful media placements, interviews, features, or expert commentary;
• The ability to understand complex medical or scientific information and turn it into clear, credible communication;
• Understanding of the regulatory, reputational, and ethical sensitivities of healthcare communications;
• A proactive approach to identifying stories and creating PR opportunities rather than waiting for ready-made news.
Experience in a healthcare PR agency would be a strong advantage.
Language Requirements
• Fluent Russian - required for internal communication and collaboration with the team;
• Professional working proficiency in English (C1/Advanced or higher) — including strong written communication and the ability to work directly with international media.
What Is Especially Important to Us
We are not looking for someone whose experience is primarily limited to social media, paid advertising, or content production.
We need a PR professional who can independently move through the full process:
story → media angle → target journalist/publication → pitch → follow-up → earned media placement.
How Success Will Be Measured
• Quality and relevance of earned media coverage;
• Meaningful publications, interviews, features, and expert commentary;
• Development of relationships with key healthcare journalists and media;
• Increased international visibility of the clinic and its medical expertise;
• Development of a sustainable pipeline of PR opportunities;
• Strong positioning of the clinic, physicians, and medical experts in the international media landscape.
What We Offer
• A key role in an international healthcare company operating in modern and regenerative medicine;
• The opportunity to shape and execute the company's international PR strategy;
• Access to physicians, clinical expertise, patient cases, medical insights, and professional healthcare content;
• The opportunity to build international visibility and thought leadership for medical experts;
• A high degree of independence in developing PR approaches and communication initiatives;
• Direct collaboration with company leadership and the medical team;
• The opportunity to work with international media, journalists, professional platforms, and external PR partners;
• The ability to directly influence the company's international reputation and positioning;
• Remote, full-time format;
• Competitive compensation based on experience, seniority, and demonstrated PR results.
How to Apply
Please share 3–5 examples of healthcare/medical publications, interviews, features, or other earned media placements that you personally helped secure.
For each example, briefly describe your personal role and contribution.
You can apply directly through LinkedIn or send your CV and relevant media examples to:
anastasia.micunovic@swissmedica21.com

Work arrangement
Yes