Digital Marketing Specialist

An employer is seeking a Digital Marketing Specialist to drive digital initiatives focused on generating high-quality sales leads and supporting revenue growth. This role involves planning, executing, and optimizing digital campaigns across multiple channels, with a strong emphasis on measurable outcomes and pipeline contribution.
The Role
Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display, and organic social to drive qualified sales leads.
Develop and manage lead-generation programs, including gated content, landing pages, and nurture workflows.
Build, segment, and maintain email lists and automated workflows in marketing automation platforms to support lead nurturing, re-engagement, and customer lifecycle campaigns.
Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using analytics platforms.
Collaborate closely with Sales to align campaigns with pipeline targets and improve lead handoff processes.
What You'll Need
Proven experience in a digital marketing role with a strong focus on lead generation and performance-based campaigns.
Demonstrated proficiency in marketing automation platforms, including email campaigns, workflows, lead scoring, and reporting.
Solid understanding of core digital marketing channels, including email, SEO/SEM, paid social, display, and website/landing page optimization.
Ability to analyze campaign performance data, extract insights, and translate findings into actionable optimizations.
What's On Offer
A full-time, salaried role.
Opportunity to innovate, lead, and create within a supportive environment.
Support, recognition, and room for career growth.
Apply via Haystack today!

Work arrangement
Yes