Sales And Marketing Specialist

Company: The PlaceMate
Experience Required: Minimum 2 Years
Employment Type: Full-Time
Industry: EdTech | Career Development | Professional Services
About The PlaceMate
The PlaceMate is a career development and placement assistance platform dedicated to bridging the gap between academic knowledge and industry expectations. We empower aspiring professionals through industry-focused learning, expert mentorship, and career advancement opportunities.
As part of our growth strategy, we are seeking an experienced, performance-driven Sales & Lead Generation Specialist who can identify high-value prospects, execute targeted marketing campaigns, and drive measurable business growth through effective lead generation and customer acquisition.
Key Responsibilities
Develop and implement result-oriented lead generation strategies across digital and outbound marketing channels.
Generate high-quality, sales-qualified leads through LinkedIn, Google Ads, Meta Ads, email marketing, and other acquisition channels.
Identify and engage potential customers, educational institutions, corporate partners, and relevant business prospects.
Plan, execute, and optimize paid advertising campaigns focused on lead generation, conversion rates, and cost-per-lead efficiency.
Manage prospecting, cold outreach, email campaigns, and follow-up activities to build a consistent sales pipeline.
Design and optimize marketing funnels, landing pages, and lead capture campaigns to improve conversion performance.
Qualify incoming leads, understand customer requirements, and convert prospects into successful business opportunities.
Build and maintain structured lead databases using CRM systems and marketing automation tools.
Conduct market research, competitor analysis, and audience targeting to discover new customer acquisition opportunities.
Monitor campaign performance, lead quality, cost per lead (CPL), customer acquisition cost (CAC), and return on advertising spend (ROAS).
Collaborate with internal teams to align marketing campaigns with sales objectives and revenue targets.
Prepare periodic performance reports covering lead generation, conversions, pipeline development, and campaign effectiveness.
Required Qualifications & Experience
Minimum 2 years of relevant professional experience in lead generation, performance marketing, sales, or business development.
Proven experience generating and converting qualified leads through digital marketing and outbound prospecting.
Practical knowledge of Google Ads, Meta Ads Manager, LinkedIn marketing, and email marketing campaigns.
Experience with B2B and B2C lead generation strategies.
Familiarity with CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
Understanding of marketing funnels, lead nurturing, audience segmentation, and conversion rate optimization.
Strong analytical skills with the ability to evaluate campaign performance and improve lead acquisition efficiency.
Excellent communication, negotiation, and relationship-building abilities.
Ability to work independently, manage multiple acquisition channels, and achieve defined performance targets.
Previous experience in EdTech, SaaS, educational services, or career development platforms is preferred.
Key Performance Indicators (KPIs)
The selected candidate will be evaluated based on:
Number of qualified leads generated.
Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
Lead-to-customer conversion rate.
Cost per lead (CPL) and customer acquisition cost (CAC).
Campaign performance and marketing return on investment.
Sales pipeline contribution and revenue generated from acquired leads.
Ideal Candidate Profile
We are looking for a proactive, data-driven professional who understands that successful marketing is not just about visibility or engagement, but about generating meaningful business opportunities.
The ideal candidate should possess a strong understanding of customer acquisition strategies, performance marketing, lead qualification, and sales funnel optimization, with a proven ability to transform marketing investments into measurable business outcomes.
Why Join The PlaceMate?
Opportunity to lead customer acquisition initiatives within a growing EdTech platform.
Hands-on involvement in digital marketing, performance advertising, and business expansion.
Exposure to B2B and B2C growth strategies.
Collaborative and entrepreneurial work environment.
Professional growth opportunities with increasing ownership and responsibility.
Apply Now
If you have a passion for lead generation, performance marketing, and building scalable customer acquisition strategies, we would like to hear from you.
Join The PlaceMate and contribute to shaping the future of career development.
Website: https://www.theplacemate.in
The PlaceMate | Learn. Build. Get Hired.

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