Business Development Manager – Industrial Equipment & SPMs

Company Description Wellman Elevator India Pvt Ltd, founded in 1997 and headquartered in Noida, specializes in turnkey material-handling and factory-automation systems for manufacturers across India. The company designs and supplies conveyors, assembly-line solutions, special-purpose machines, leak-testing equipment, goods lifts, and curing/seat ovens. With in-house capabilities for fabrication, installation, and commissioning, Wellman provides end-to-end solutions tailored to industrial production needs. The business serves a wide range of manufacturing sectors, offering engineered systems that improve efficiency, safety, and throughput. Team members collaborate closely with industrial clients to deliver robust, customized automation and handling solutions.
Role Description This is a full-time, on-site role based in Noida for a Business Development Manager – Industrial Equipment & SPMs. The role involves identifying and developing new business opportunities for material-handling systems, special-purpose machines, and factory-automation solutions, including lead generation, prospecting, and qualification of industrial customers. The manager will conduct client visits, understand technical and operational requirements, prepare proposals and quotations, and coordinate with design, engineering, and production teams to align solutions with customer needs. Responsibilities include managing the sales cycle from enquiry to order closure, negotiating contracts, maintaining strong customer relationships, and tracking market trends and competitor activity. The role also requires regular reporting on sales pipelines and performance, participation in industry events, and contribution to strategic growth initiatives.
Qualifications
Proven experience in business development or technical sales within industrial equipment, automation systems, or special-purpose machines.
Strong ability to understand and interpret technical requirements, with familiarity in material-handling systems, conveyors, assembly lines, and factory-automation solutions.
Excellent communication, negotiation, and presentation skills, with the capacity to engage with engineering, procurement, and senior decision-makers.
Solid skills in customer relationship management, pipeline management, and use of CRM or sales-tracking tools.
Capability to collaborate with cross-functional teams (design, engineering, production, and service) and manage complex, long-cycle industrial sales.
Bachelor’s degree in Engineering (Mechanical, Industrial, or related field) or a degree in Business with strong technical aptitude; an MBA in Marketing or Operations is an advantage.
Comfort working on-site and traveling to client locations as required, with a proactive, result-oriented approach and strong analytical and problem-solving skills.
Knowledge of the Indian manufacturing landscape and experience working with OEMs, tier suppliers, or large industrial plants is highly beneficial.

Work arrangement
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