Vice President of Marketing Operations

Company Description Comio SafetyPay Pvt. Ltd. is a PAN India provider of EMI Locker Software solutions for mobile devices, serving retailers, distributors, NBFCs, and financial institutions nationwide. The company delivers secure locking and unlocking technology for iOS and Android smartphones, enabling efficient management of EMI-based device financing. With a strong focus on security, compliance, and seamless user experience, Comio SafetyPay helps partners expand smartphone affordability while reducing credit risk. The organization offers device financing enablement, mobile locking solutions, retail and channel partner support, and nationwide deployment and service. Integration with NBFCs and financial institutions is central to its mission of powering innovative mobility finance solutions for businesses and consumers.
Role Description The Vice President of Marketing Operations is a full-time, remote leadership role responsible for building and optimizing the end-to-end marketing engine for Comio SafetyPay. This position oversees marketing operations strategy, including campaign planning, process design, performance measurement, and budget management across PAN India initiatives. The role involves directing digital marketing programs, marketing automation workflows, and lead management systems to support growth with retailers, distributors, NBFCs, and financial institutions. The VP will collaborate closely with sales, product, and technology teams to align go-to-market plans, ensure consistent messaging, and improve funnel efficiency. Day-to-day responsibilities include managing the marketing operations team, refining dashboards and analytics, driving continuous process improvement, and ensuring marketing activities comply with regulatory and data privacy requirements.
Qualifications
Demonstrated expertise in marketing operations and marketing strategy, including planning, execution, and optimization of integrated campaigns.
Hands-on experience with marketing automation platforms and digital marketing tools, with the ability to design scalable workflows and lead nurturing programs.
Strong project management skills to coordinate cross-functional initiatives, manage timelines, and deliver complex programs on schedule.
Proven background in digital marketing, including performance marketing, analytics, and data-driven decision-making.
10+ years of progressive experience in marketing, with at least 5 years in a senior leadership role, ideally in fintech, telecom, or SaaS.
Ability to build, mentor, and lead diverse, distributed teams in a remote environment while fostering collaboration and accountability.
Advanced analytical and problem-solving skills, with proficiency in marketing analytics, CRM systems, and reporting tools.
Bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent advanced degree is an advantage.
Familiarity with the Indian financial ecosystem, NBFC operations, and compliance considerations related to device financing is highly beneficial.
Excellent communication and stakeholder management skills, with experience presenting strategies and results to

Work arrangement
Yes