Social Media Marketing Manager

Company Description MashTag is a growing marketing and media company focused on helping brands build strong digital identities and engage effectively with their audiences. The organization works across social platforms to deliver data-informed campaigns and creative content that drive measurable results. Team members collaborate closely to design strategies tailored to each client’s goals and industry. MashTag values innovation, accountability, and continuous learning, creating an environment where marketing professionals can expand their skills and take ownership of impactful projects.
Role Description The Social Media Marketing Manager is a full-time, on-site role based in New Delhi. This role is responsible for planning and executing social media strategies across multiple platforms, including managing content calendars, publishing posts, and monitoring engagement. The Social Media Marketing Manager will analyze performance metrics, optimize campaigns, and coordinate social media optimization (SMO) efforts to improve reach and conversions. Day-to-day tasks include collaborating with design and content teams, responding to audience interactions, managing paid social campaigns, and aligning social media activities with broader digital marketing initiatives and brand objectives.
Qualifications
Strong social media marketing skills, including campaign planning, platform management, and audience engagement.
Effective communication skills, with the ability to convey ideas clearly and collaborate with cross-functional teams.
Experience in content strategy, including creating and managing content calendars and aligning content with brand goals.
Proficiency in social media optimization (SMO) and digital marketing, including analytics, targeting, and performance tracking.
Familiarity with social media analytics tools and basic reporting to support data-driven decision-making.
Ability to work on-site in New Delhi, manage multiple projects, and meet deadlines in a fast-paced environment.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
Previous experience in a social media or digital marketing role within an agency or brand environment is preferred.

Work arrangement
No