Senior Lifecycle Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in Canada.
The Senior Lifecycle Marketing Manager will shape and execute data-driven marketing strategies that guide users through every stage of their journey, from onboarding and activation to engagement and long-term retention. In this role, you will oversee lifecycle campaigns across a diverse portfolio of digital products, creating personalized experiences that deliver value to users and drive business growth. You will combine customer insights, experimentation, and targeted messaging to optimize communication across channels, including push notifications, in-app messages, banners, and modals. Working cross-functionally with creative, product, and analytics teams, you will take campaigns from strategy through execution and performance measurement. This opportunity is ideal for a proactive marketer who enjoys building scalable lifecycle programs, testing new approaches, and making decisions grounded in data. You will join a remote-first, global environment focused on innovation and the evolving digital economy.
Accountabilities
Develop and oversee lifecycle marketing strategies across the company's product portfolio, using channels such as in-app notifications, banners, push notifications, and full-screen modals.
Define channel strategies, messaging, and communication journeys that support user education, onboarding, activation, engagement, and retention.
Manage lifecycle campaigns end to end, from strategic planning and creative briefing to audience targeting, campaign implementation, quality assurance, and performance analysis.
Build and maintain an experimentation roadmap across lifecycle channels, continuously testing messaging, content, timing, and audience segments to identify effective approaches.
Use customer data and behavioral insights to personalize communications and improve the user experience at key points in the lifecycle.
Measure campaign performance, interpret results, and translate findings into actionable recommendations that improve engagement and business outcomes.
Coordinate multiple campaigns and experiments simultaneously, ensuring projects progress efficiently from planning through launch and evaluation.
Collaborate with cross-functional stakeholders to align lifecycle initiatives with broader product and growth objectives.
Requirements
4–8 years of experience in lifecycle marketing, with a demonstrated track record of developing and optimizing campaigns across the user journey.
Experience building lifecycle programs and user journeys from the ground up and managing them independently across large user bases.
Strong customer-data analysis skills, with the ability to turn behavioral insights into effective segmentation, personalization, and campaign strategies.
Extensive experimentation experience, including A/B testing, hypothesis development, performance measurement, and continuous optimization.
Practical experience using customer engagement platforms (CEPs), such as Braze, to build, execute, and manage lifecycle campaigns.
Familiarity with marketing analytics and data tools such as Segment, Mixpanel, and Preset.
Excellent project management skills, with the ability to coordinate multiple experiments and campaigns at different stages of development.
Strong written and verbal communication skills, including the ability to explain complex concepts clearly to diverse audiences.
A self-directed, data-driven, results-oriented approach, with a strong focus on customer needs and measurable impact.
Comfort working in a fast-paced, evolving, remote-friendly environment with changing priorities.
Experience in Web3 or decentralized technologies is an advantage, but not essential.
Candidates who do not meet every listed requirement are encouraged to apply if they can demonstrate relevant transferable skills and a willingness to contribute new perspectives.
Benefits
Competitive compensation: Salary for candidates based in Canada will be determined during the interview process based on location, experience, and skills. The original posting does not specify a Canadian salary range.
US salary reference only: The advertised range for US-based candidates is USD $115,000–$162,000, excluding bonuses, equity, and other benefits. This range does not apply directly to Canadian candidates.
Remote-first work environment: Opportunity to collaborate with a globally distributed team.
Innovative industry: Work on digital products and lifecycle experiences within the evolving Web3 and decentralized technology ecosystem.
Inclusive culture: A commitment to diversity, equal opportunity, and welcoming people with a wide range of backgrounds, skills, and perspectives.
Growth and ownership: Opportunities to build lifecycle programs, lead experimentation, and influence marketing strategy across multiple products.
How Jobgether Works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Work arrangement
Yes