Marketing Manager

Company Description True Path Solutions is a dynamic, growth-oriented organization that helps businesses strengthen their market presence through tailored strategic and digital solutions. The company partners with clients across a range of industries to refine their brand positioning, optimize marketing performance, and improve customer engagement. Team members collaborate in a flexible, remote environment and are encouraged to bring data-driven thinking and creativity to every project. True Path Solutions values transparency, measurable results, and long-term client relationships, offering marketing professionals the opportunity to make a direct impact on business outcomes.
Role Description The Marketing Manager contract role at True Path Solutions is a remote position focused on planning, executing, and optimizing marketing initiatives across digital and traditional channels. Day-to-day responsibilities include developing marketing strategies and campaigns, managing content calendars, and coordinating with designers, writers, and other stakeholders to deliver consistent brand messaging. The Marketing Manager analyzes campaign performance, prepares reports, and uses insights to refine tactics and improve ROI. This role also involves overseeing social media activities, email marketing, and lead-generation efforts, as well as ensuring alignment between marketing activities and client or internal business objectives. As a contract professional, the Marketing Manager is expected to manage timelines and deliverables independently while maintaining clear communication with project leads and clients.
Qualifications
Demonstrated experience in marketing strategy, campaign planning, and brand positioning.
Hands-on experience with digital marketing channels such as social media, email, search, and content marketing.
Strong analytical skills with the ability to interpret marketing metrics, use reporting tools, and make data-driven decisions.
Excellent written and verbal communication skills and the ability to adapt messaging for different audiences and platforms.
Proven ability to manage projects remotely, prioritize multiple initiatives, and meet deadlines in a contract environment.
Experience collaborating with cross-functional teams (design, sales, product, or client stakeholders) to execute integrated campaigns.
Familiarity with marketing automation platforms, CRM systems, and basic SEO principles is highly beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work arrangement
Yes