Junior Paid Ads Specialist

Experience
2+ years of hands-on experience in Performance Marketing.
Experience in a SaaS, B2B, or digital marketing agency environment is an added advantage.
Who We're Looking For
We are looking for a results-driven Performance Marketing Specialist who can independently manage end-to-end paid marketing campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, a data-driven mindset, and a passion for scaling revenue through performance marketing.
Key Responsibilities
Handle end-to-end performance marketing campaigns from strategy to execution.
Plan, launch, optimize, and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, X (Twitter), Microsoft Ads, TikTok Ads, and other paid media platforms.
Create comprehensive media plans, budget allocation strategies, and revenue-focused campaign structures.
Monitor daily campaign performance and continuously optimize for ROAS, CPA, CPL, CTR, Conversion Rate, and other key KPIs.
Conduct keyword research, competitor analysis, audience research, and market research before campaign launches.
Build campaign structures, ad groups, audience segments, and remarketing strategies.
Develop full-funnel marketing strategies (Awareness, Consideration, Conversion, and Retargeting).
Perform landing page analysis and provide CRO (Conversion Rate Optimization) recommendations to improve campaign performance.
Work closely with the design, content, development, and sales teams to improve campaign effectiveness.
Set up and verify conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Conversion API (CAPI), LinkedIn Insight Tag, Google Ads Conversion Tracking, and UTM parameters.
Ensure accurate tracking and attribution across all marketing channels.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Conduct A/B testing for creatives, ad copies, landing pages, audiences, and bidding strategies.
Identify new growth opportunities through experimentation and performance analysis.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Required Skills
Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, X (Twitter) Ads, and other paid advertising platforms.
Good understanding of campaign planning, optimization, bidding strategies, and budget management.
Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and UTM tracking.
Strong understanding of audience targeting, remarketing, customer journeys, and attribution models.
Ability to analyze campaign performance and make data-driven optimization decisions.
Excellent communication, presentation, and problem-solving skills.
Strong analytical mindset with attention to detail.
Ability to manage multiple client accounts and meet deadlines.

Work arrangement
Yes