Vice President of Growth Marketing

Company Description SEO Expert USA is a specialized SEO and internet marketing company focused on helping businesses grow through increased web traffic and improved search engine rankings. With years of hands-on experience in online marketing and search optimization, the company provides personalized consulting and affordable SEO solutions for small businesses, eCommerce brands, and local organizations. SEO Expert USA emphasizes reliable, data-driven strategies that enhance visibility in Google search results and support long-term business growth. The team combines continuous learning with proven methodologies to deliver measurable improvements in search performance and customer acquisition. Operating globally with strong roots in India and the USA, SEO Expert USA serves clients seeking reputable, results-oriented SEO and growth marketing expertise.
Role Description The Vice President of Growth Marketing is a full-time, remote leadership role responsible for driving customer acquisition, conversion, and revenue growth across SEO Expert USA’s digital channels. This role oversees the development and execution of integrated growth strategies, including performance marketing, SEO, content marketing, and conversion rate optimization. The VP will lead and mentor a cross-functional marketing team, set clear KPIs, manage budgets, and continuously refine campaigns based on data and experimentation. Day-to-day responsibilities include analyzing funnel performance, identifying growth opportunities, collaborating with sales and business development to align on pipeline goals, and ensuring a consistent brand presence across all touchpoints. The role also requires staying current with industry trends, testing new channels, and implementing best practices to scale sustainable, ROI-positive growth.
Qualifications
Demonstrated expertise in Marketing and Growth Marketing, including digital, performance, and content marketing strategies.
Strong background in Sales and Business Development, with experience aligning marketing initiatives to revenue, pipeline, and customer acquisition goals.
Proven Team Leadership capabilities, including building, mentoring, and managing high-performing, distributed marketing teams.
Advanced Strategic Planning skills, with a track record of designing and executing data-driven growth roadmaps and experiments.
Experience in SEO, SEM, analytics platforms (e.g., Google Analytics, Search Console), and marketing automation tools.
Ability to interpret data, build dashboards, and make decisions based on KPIs, ROI, CAC, LTV, and funnel metrics.
Excellent written and verbal communication skills, including the ability to collaborate effectively with cross-functional stakeholders.
Prior experience in a senior marketing or growth leadership role at a digital agency, SaaS, or online services company is highly beneficial.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.

Work arrangement
Yes