Area Sales Exicutive

Company Description Bajaj Electricals Ltd is a leading Indian company in the consumer products and lighting solutions sector, recognized for its strong brand presence and extensive distribution network. The lighting division focuses on innovative, energy-efficient products for residential, commercial, and industrial customers. As part of a diversified conglomerate, the company offers opportunities for growth, learning, and career development in a structured and professional environment. Team members benefit from working with established systems, recognized products, and a customer-centric approach that drives continuous improvement. The organization values integrity, performance, and long-term relationships with customers and partners.
Role Description The Area Sales Executive – Lighting will be responsible for driving sales and business growth for Bajaj Electricals’ lighting products in the Cuttack territory in a full-time, on-site capacity. Daily activities include visiting retailers, distributors, and key institutional customers to promote lighting products, generate orders, and ensure timely collections. The role involves managing existing accounts, expanding the customer base, and executing sales plans aligned with regional targets. The Area Sales Executive will monitor market trends, competitor activities, pricing, and promotions, and share insights with the regional sales team. Additional responsibilities include coordinating with internal teams for supply, logistics, and merchandising, conducting product demonstrations, maintaining accurate sales reports, and ensuring adherence to company policies and brand standards.
Qualifications
Proven experience in field sales or channel sales, preferably in lighting, electrical, or consumer durables.
Strong relationship-building and negotiation skills with retailers, distributors, and institutional customers.
Ability to analyze sales data, track performance against targets, and prepare concise reports.
Comfort with on-the-ground market visits, territory management, and route planning in and around Cuttack.
Effective communication skills in English and local language, with a customer-focused and professional approach.
Basic proficiency in MS Office (Excel, Word, PowerPoint) and use of mobile/CRM applications for sales reporting.
Minimum of a bachelor’s degree in business, commerce, marketing, or a related field; an MBA or PGDM is an advantage.
Self-motivated, target-oriented, and able to work independently while collaborating with regional sales teams.
Willingness to travel frequently within the assigned territory and work in a dynamic, performance-driven environment.

Work arrangement
No