City Business Manager

Company Description NoBrokerHood is a technologically advanced visitor, community, and finance & asset management platform designed to make life more secure and convenient for gated societies across India. Launched in 2018 as a subsidiary of NoBroker, India’s first prop-tech unicorn, it has rapidly grown to manage over 25,000 societies and support over 4.8 million families nationwide. The platform serves all key stakeholders in a community, including admins, management committee members, guards, and residents, while also offering services such as home maintenance and property rental or sale support. NoBrokerHood enables societies and businesses to generate revenue through monetisation and marketplace features, backed by robust security standards including Level 1 PCI-DSS, GDPR, PDPB 2019, and ISO 27001 certifications. Supported by recent funding from Google, NoBrokerHood is expanding its footprint and capabilities in community management.
Role Description The City Business Manager – BTL is a full-time, on-site role based in Gurugram, responsible for driving city-level business growth through Below-The-Line (BTL) marketing and community-focused initiatives. This role involves planning and executing local marketing campaigns, events, and activations within societies to increase brand awareness, user acquisition, and engagement. The City Business Manager will build and manage relationships with society management committees, resident welfare associations, and local partners to identify new business opportunities and revenue streams. Day-to-day responsibilities include tracking campaign performance, optimizing city-level strategies, coordinating with sales, operations, and central marketing teams, and ensuring effective on-ground implementation. The role also includes overseeing city budgets, managing field teams or vendors, and maintaining high standards of customer experience and compliance with company policies.
Qualifications
Strong expertise in BTL marketing, on-ground activations, and local event management, with a focus on residential communities or consumer-facing products.
Proven experience in business development, relationship management, and stakeholder engagement, preferably with housing societies, RWAs, or similar institutions.
Competence in data analysis, sales reporting, and performance tracking using tools such as Excel, CRM systems, or analytics platforms.
Excellent communication, negotiation, and presentation skills, with the ability to collaborate effectively across cross-functional teams.
Demonstrated ability to manage city-level operations, coordinate field staff or vendors, and work in a fast-paced, target-driven environment.
Bachelor’s degree in Business, Marketing, Management, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
Prior experience in prop-tech, community management, consumer tech, or real estate-related services is highly desirable.
Willingness to work on-site

Work arrangement
No