Growth Marketing Director (Fractional, Contract)

Fractional Growth Marketing Director (Contract)
The role
We are hiring a part-time, contract Growth Marketing Director to build and run a multi-channel acquisition engine for our real estate pre-licensing courses across 22 states. You will own strategy, execution, and the tracking that proves what works.
We want a direct-response growth marketer, not a brand marketer. You have built high-intent transactional funnels, ideally in consumer education, online courses, or info products, and you can show conversion numbers you moved.
What you'll own: a four-channel growth matrix
You will move us off our dependence on expensive Google Ads keywords and into four channels that feed one another. Each channel must be tracked to enrollment and revenue, not just clicks or leads.
Paid social (Meta and TikTok): Prospecting and retargeting aimed at career-pivot intent: people engaging with side hustles, career change, and be-your-own-boss content. Own creative strategy, hooks, and testing cadence. Primary KPI: cost per enrollment and ROAS.
Strategic affiliates: A partner program with university career centers, military veteran transition programs, and career blog networks, paid as a trackable revenue share per enrolled student. Recruit, onboard, and equip partners. Primary KPI: enrollments and revenue per partner.
Lifecycle (email and SMS): Automated drip funnels that reactivate years of dormant leads from all 22 states, plus nurture for new leads and exam-prep sequences for current students. Segment by state, source, and stage. Primary KPI: reactivated enrollments and revenue per lead.
Career Night webinar: The free webinar as a lead magnet: registration page, reminder sequence, live or evergreen delivery, offer, and replay follow-up. Primary KPI: registration-to-attend and attend-to-enroll rates.
You will also own landing pages, offers, and conversion rate optimization across these funnels, working with existing staff or contractors for design and build.
Every enrollment must be traceable to its channel, campaign, and creative. In your first 30 days you will design and document this stack, then build it with our team. You will choose tools with us based on our current LMS, checkout, and CRM. Experience with SMS compliance (TCPA, opt-in consent records) is required for the lifecycle work.
Who you are
You are a strategist who also builds. You study the avatar and the offer economics first, then engineer the funnel, and you can show before-and-after numbers.
Required
5+ years in direct-response growth marketing for online courses, education, info products, coaching, or similar high-intent transactional offers
Proven results on Meta paid social, with TikTok ads experience; you can share CPA, ROAS, and conversion results from past accounts
Hands-on experience building email and SMS lifecycle funnels, including reactivation of aged lead lists
Webinar funnel experience: registration, show-up, and offer conversion
Working knowledge of server-side tracking, GA4, UTMs, and attribution; you can spec it even if a developer implements it
Conversion rate optimization and direct-response copywriting for landing pages, ads, and emails
Comfortable working part-time and async, with weekly reporting
Nice to have
Experience in real estate, licensing, or other regulated education
Built or managed an affiliate or partner program with revenue-share payouts
Relationships with university career services, military transition programs, or career content creators
Multi-state marketing experience, including state-specific messaging
Certifications such as DigitalMarketer, Meta Blueprint, or Google Analytics
Engagement terms and how to apply
This is a part-time 1099 contract, roughly 15–25 hours per week to start, fully remote. Compensation is hourly or a monthly retainer, with an optional performance bonus tied to attributed enrollments. Strong performers may convert to a W-2 role.
To apply, send your resume and your hourly rate. We'll follow up with shortlisted candidates to review case studies and talk strategy.

Work arrangement
Yes