Head of Paid Social (Meta)

Head of Paid Social Meta
PlayslotsMobile | Remote within the United States | Full-time
Employer: Elusive Hunters LLC. Flexible hours with scheduled meetings.
$250,000 annual base salary plus performance bonus
PlayslotsMobile is building an acquisition engine around creator content and disciplined paid advertising. We are hiring a hands-on Meta specialist to own campaign execution, measurement, creative testing, and profitable scaling.
A separate creator partnerships manager will manage creators and content delivery. You will turn that content into a repeatable paid acquisition system and tell the team what the performance data says to produce next.
You will have direct ownership from campaign build through business results. Our Meta program is at launch stage. We are looking for someone who can establish the foundations and scale when the economics support it.
What you will own
• Personally build, launch, optimize, and scale Meta campaigns.
• Establish a testing system for creator videos, hooks, offers, formats, landing pages, audiences, and campaign structures.
• Evaluate promising organic content through paid tests and conversion economics.
• Connect Meta reporting to our first-party data. Work with engineering and analytics on tracking, event quality, Conversions API, attribution, and reporting.
• Measure new purchasing customers, customer acquisition cost, cohort value, contribution margin, and payback. Explain the difference between reported platform ROAS and business profitability.
• Set spending guardrails, document learnings, forecast results, and identify when to scale or stop a campaign.
• Give the creator partnerships manager precise briefs: which hooks to repeat, what failed, what variation to make, and what the next test should answer.
• Maintain accurate offers, approved creative, and advertising practices appropriate for a U.S. sweepstakes casino.
Experience required
• Recent casino, sweepstakes, or social casino acquisition experience, with direct responsibility for Meta performance.
• Personal ownership of at least $250,000 in monthly Meta spend for three consecutive months. Experience scaling to $1 million or more per month is strongly preferred.
• A case study showing spend, customer acquisition cost, cohort results, payback, and the decisions you personally made. Redacted or anonymized examples are welcome.
• Strong command of Meta Ads Manager, creative testing, attribution, event instrumentation, and first-party performance analysis.
• Ability to build or interrogate a useful dashboard and explain where the numbers may mislead us.
• Experience converting creator or UGC content into measurable paid acquisition results.
• References from people who can verify your execution and commercial impact.
Success in the first 90 days
First 30 days: validate measurement, agree unit economics and spending guardrails, and launch a structured creative testing program.
By 60 days: identify repeatable acquisition opportunities and establish a fast feedback loop with creators.
By 90 days: present a supported scaling plan based on observed cohort performance, contribution margin, and payback.
How to apply
Email Partners@playslotsmobile.com with the subject “Meta Ads Lead — [Your Name]”. Include your LinkedIn profile or resume, a brief redacted case study, and an introduction video of at least 60 seconds.
In the video, explain the largest monthly Meta budget you personally controlled, one campaign decision you made, the before-and-after acquisition cost or payback, and how first-party data verified the outcome. Then explain how you would test a winning organic creator video as a paid ad. Use real numbers with confidential details removed. Production polish is unnecessary; we are evaluating your reasoning and execution.
We will discuss your work in a practical interview and verify references. Compensation is $250,000 annual base salary plus a performance bonus tied to profitable scaling.

Work arrangement
Yes