Performance Marketing Specialist

WE’RE HEIDI.
We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties.
Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s capacity for care and strengthen the human connection at its heart.
We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.
We’ve grown annual recurring revenue from $1 million to $50 million in two years.
To go further, we’ve secured US$340 million: a $100 million Series C led by Blackbird, with Phoenix Court, Point72 Private Investments and Headline, alongside a $240 million growth investment led by General Catalyst’s Customer Value Fund.
If you want to join us in doing work worth shipping, jump in.
THE ROLE
You will build and support the ecommerce projects for Heidi Remote across Meta, Google, TikTok, Native, Amazon and other channels and marketplaces.
You will run the ad accounts and support growth marketing projects across teams to drive product sales across digital channels. You will look after tracking, product feeds, landing pages and any other items that will drive growth across various channels and markets
This role sits in our growth team and will collaborate with other teams in the organisation as needed.
WHAT YOU’LL DO:
1. Plan campaigns and offers with the Growth team. Build the calendar of offers, bundles and promotions.
2. Run performance marketing campaigns. Hands on the accounts across Meta Ads, Google Ads, native (e.g., Outbrain), TikTok Ads and Amazon Ads
3. Set up and help optimize marketplaces like Amazon.
4. Creative support. Brief UGC, product photography and video with the creative and design teams.
5. Collaborate with partners and manage projects. Work with affiliates and key partners to drive l sales.
6. Report with clean numbers on spend, CPA, ROAS, AOV and GMV.
What you'll need
- Hands-on performance marketing experience across Meta, Google and TikTok Ads and other ad platforms.
- Experience setting up and running marketplace stores, like Amazon etc.
- A record of planning campaigns and offers.
- Good knowledge of ecommerce metrics: CPA, ROAS, AOV, etc.
NICE TO HAVE
- Startup or tech industry experience.
- Physical product ecommerce experience.
This role is remote from the Philippines, with your hours overlapping the Australian business day so you can work live with the growth, product and creative teams. Highly preferred in or near metro Manila.
How we show up
- Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.
- Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.
- Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.
- Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.
- Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.
- Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.
HOW WE SHOW UP
- Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.
- Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.
- Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.
- Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.
- Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.
- Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.
WHY HEIDI?
You’ll join a team measured on real-world impact, not press cycles. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders and designers who’ve felt (on every side of the equation) what non-care feels like, the moral and practical toll as a provider or receiver.
Building what we’re building isn’t always easy. Standard tech playbooks routinely fail in healthcare, and the friction of the medical system will test your perseverance. But we didn’t choose easy, we chose a purpose-driven mission that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognize that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it.
True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.
We take care of you.
We offer a ₱15,000 annual learning and development budget, a ₱3,000/month health and wellness allowance, a ₱10,000 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to ₱150,000, four weeks of work from anywhere per year, and comprehensive HMO coverage for you and up to two dependents.
We chose to open-source our benefits hub https://heidihealth.notion.site/Heidi-s-Benefits-Hub-6c7ca630286e82f694058141ca6dad08, if you care to take a peek.

Employment type
FullTime

Work arrangement
Yes