Digital Marketing Specialist (Google Ads & Meta Ads)

About ExamAdda
ExamAdda is a growing EdTech platform focused on helping students, job seekers, and software developers develop technical skills and prepare for interviews.
We offer structured learning resources covering Data Structures & Algorithms (DSA), System Design (LLD & HLD), Programming, AI/ML, and technical interview preparation.
Website: https://tech.examadda.org
Job Description
We are looking for a results-driven Performance Marketing Specialist with hands-on experience managing Google Ads and Meta Ads (Facebook & Instagram).
The ideal candidate should be skilled in planning, executing, optimizing, and scaling paid advertising campaigns to generate quality leads, increase course enrollments, and improve conversions while maintaining a profitable return on advertising spend (ROAS).
Key Responsibilities
Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing).
Create and optimize Meta Ads campaigns across Facebook and Instagram.
Develop performance marketing strategies to generate leads and drive course subscriptions.
Conduct audience research, keyword research, competitor analysis, and campaign targeting.
Manage advertising budgets and optimize CPA, CPL, CPC, CTR, and ROAS.
Implement and monitor Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
Execute A/B testing for ad creatives, audiences, landing pages, and campaign strategies.
Run retargeting campaigns to improve conversions.
Monitor campaign performance and provide weekly reports with actionable recommendations.
Collaborate with the content and creative teams to improve advertising performance.
Required Skills
Hands-on experience with Google Ads and Meta Ads Manager.
Strong understanding of performance marketing, lead generation, and conversion optimization.
Experience with GA4, Google Tag Manager, and Meta Pixel.
Knowledge of audience segmentation, remarketing, and marketing funnels.
Ability to analyze campaign data and optimize advertising spend.
Strong communication and analytical skills.
Preferred Qualifications
1–3 years of practical experience in paid advertising.
Previous experience with EdTech, online courses, SaaS, or digital products.
Proven experience improving conversion rates and campaign ROI.
Google Ads or Meta Blueprint certification is a plus.
What We Offer
Flexible part-time working hours.
100% remote working opportunity.
Opportunity to contribute to a growing EdTech startup.
Hands-on ownership of paid advertising campaigns.
Potential for a long-term collaboration based on performance.

Work arrangement
Yes