Digital Marketing Specialist

Company Description My Beautiful Home is an interior design and decor firm focused on creating personalized, visually striking spaces. The team guides clients through every stage of the design process, including furniture and fabric selection, on-site color specification, and tailored window treatments. They also plan lighting and accessory placement to ensure functional and aesthetic balance. Every project is approached holistically so that the final space reflects each client’s individual taste and lifestyle while remaining practical and inspiring.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Bengaluru. This position is responsible for planning and executing digital campaigns that showcase My Beautiful Home’s interior design services and portfolio across online channels. Day-to-day tasks include managing social media profiles, creating and scheduling content, optimizing online ads, and tracking campaign performance using web analytics tools. The role involves coordinating with the design team to translate projects into engaging digital content, maintaining the brand’s online presence, and identifying opportunities to grow audience reach and lead generation. The specialist will also monitor trends in digital marketing and interior design to keep content relevant and appealing to target audiences.
Qualifications
Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
Proficiency in Social Media Marketing, including content creation, scheduling, community management, and engagement.
Ability to use Web Analytics tools to measure performance, interpret data, and optimize campaigns based on insights.
Excellent Communication skills, with the ability to collaborate effectively with cross-functional teams and present ideas clearly.
Experience in or strong interest in interior design, home decor, or lifestyle brands is highly beneficial.
Familiarity with basic design tools or content creation platforms (e.g., Canva, Adobe Creative Cloud, or similar) is a plus.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Ability to work on-site in Bengaluru, manage multiple projects, and meet deadlines in a fast-paced environment.

Work arrangement
No