Digital Marketing Executive

Job Responsibilities
Develop and execute SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and PPC strategies to improve search visibility, AI citations, website traffic, lead generation, and ROI.
Perform keyword, topic, entity, competitor, and audience research to identify growth opportunities.
Optimize websites and content for search engines and AI-driven platforms such as Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.
Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and remarketing platforms.
Conduct bid management, budget allocation, audience targeting, and campaign optimization to achieve performance goals.
Research and implement on-page, off-page, technical SEO, and content optimization best practices.
Develop and execute link-building, digital PR, and authority-building strategies.
Collaborate with content, design, and development teams to improve website performance, user experience, and search visibility.
Monitor website health and resolve technical SEO issues including crawlability, indexability, Core Web Vitals, structured data, redirects, and broken links.
Track, analyze, and report on rankings, organic traffic, AI search visibility, leads, conversions, and paid campaign performance.
Recommend improvements to website architecture, internal linking, content structure, and conversion paths.
Stay updated with the latest trends, algorithm updates, AI search developments, and digital marketing best practices.
Be responsible for achieving targets related to rankings, AI visibility, website traffic, lead generation, and return on investment.
Job Requirements
4–6 years of experience in SEO, PPC, and digital marketing.
Strong understanding of SEO, Technical SEO, AEO, GEO, AI Search Optimization, and performance marketing.
Hands-on experience with Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Looker Studio, Google Ads, Meta Ads, and LinkedIn Ads.
Knowledge of search engine ranking factors, search algorithms, semantic search, structured data, and E-E-A-T principles.
Experience in developing and executing successful organic and paid search strategies.
Ability to analyze competitors, identify opportunities, and improve search visibility across traditional and AI-powered search platforms.
Strong analytical, organizational, communication, and problem-solving skills.
Experience with social media marketing and content strategy is an added advantage.
Google Ads, Analytics, SEO, or Digital Marketing certifications are preferred.

Work arrangement
No