Senior Direct Response Copywriter (VSLs & Performance Marketing)

Job Title: Senior Direct Response Copywriter (VSLs & Performance Marketing)
Rate: $3000 - $5000
Hours per Week: 40 hours (Full time)
Location: Global
About the company
We’re Body & Bra — a fast-growing lingerie and shapewear brand trusted by over 400,000 women worldwide who refused to settle for “almost comfortable.” While most brands make you choose between support and comfort, we deliver both, with no wires, no pain, and no compromises.
Our mission is to make women feel confident, comfortable, and unstoppable.
About the role
We're looking for a Senior Direct Response Copywriter who doesn't just know direct response copy — they live and breathe it.
Every week, we develop and test new creative concepts, mechanisms, hooks, and story angles. We study winning campaigns across DTC, eCommerce, and other industries, look closely at performance data, and continuously iterate on what works.
As a Senior Direct Response Copywriter, you'll take ownership of the copy behind these campaigns. You'll write VSLs and other performance-driven creative, dig deep into customer psychology and research, and use your experience to identify opportunities that others might miss.
You'll also occasionally review and provide feedback on scripts from other writers, helping ensure our copy continues to meet a high direct-response standard.
What You’ll Own:
Write high-converting VSLs and direct-response scripts based on proven DR principles
Research winning ads across industries and adapt successful frameworks to our brand
Bring senior-level judgment to the creative process
Review other writers' scripts and provide clear, constructive feedback
Collaborate closely with our creative team to turn scripts into high-performing ads
Review performance data and continuously iterate based on results
Who You Are
You have deep, hands-on experience in direct response copywriting, particularly within DTC/eCommerce
You've written VSL copy that has been actually tested in the market and can speak to the results and learnings behind your work
You understand the mechanics behind direct response — not just what good copy looks like, but why it works
Native or C1-level English proficiency: flawless grammar, spelling, and an intuitive sense of tone
Familiarity with Eugene Schwartz’s 5 Stages of Awareness and the ability to apply them in your copy
Strong data and analytical mindset — able to review performance, identify trends, and iterate on copy for maximum results
You’ll Thrive Here If…
Direct response is your craft. You naturally think in hooks, mechanisms, angles, awareness stages, objections, and offers
You're both creative and analytical. You can come up with a great angle and then dig into the numbers to see whether it actually worked
You’re resourceful and proactive, using AI tools, research, and creative testing to keep improving your craft
You take ownership. You don't need someone to tell you exactly what to write. You understand the objective, do the research, and figure out the best way to get there
You care about real impact by helping women feel confident and supported through products that genuinely make a difference
What's in it for you?
The opportunity to own the messaging behind a fast-growing brand, test your ideas at scale, and see real performance data behind every script you write.
Creative freedom to test new VSL ideas, story angles, and emotional hooks — with data to back your success
Room to grow alongside a scaling ecommerce brand, with the opportunity to expand your role and responsibilities as the company grows
Remote flexibility and the opportunity to work on campaigns that genuinely make women feel confident and empowered
How to apply?
To apply, please complete the application form below. If the skills and vibes are a match, we'll be in contact.
https://docs.google.com/forms/d/e/1FAIpQLSf8V1NYYfWF2B3vZuxTf_6IBuK0Ed6mbZuT6AMDfI62VMZyNA/viewform?usp=header
Looking forward to your application!

Work arrangement
Yes