Creative Content & Social Media Executive

Brand: Sole Fry
Location: Mumbai
Type: Full-time
Compensation: ₹20,000–₹30,000 per month, depending on skills and experience
About Us
Sole Fry is an independent women's leather footwear brand built on thoughtful design,
genuine craftsmanship and effortless style. We believe in making fewer, better things —
products with personality, purpose and attention to detail.
We're a small, hands-on team looking for a creative mind to help shape how our brand looks,
sounds and connects with its audience.
The Role
We're looking for someone creative, curious and full of ideas — but more importantly,
someone who can bring those ideas to life.
You'll work directly with the founder to build Sole Fry's digital presence, from brainstorming
campaigns and defining our brand voice to creating reels, posts, stories and graphics.
Initially, you'll work alongside our existing social media and advertising freelancers,
gradually taking on greater responsibility as you grow into the role.
This is an opportunity to learn, experiment and have a real say in building a growing brand.
What You'll Be Doing
Content & Creativity
• Ideate, create and execute engaging Instagram reels, stories, posts, carousels and
campaigns.
• Design graphics, edit videos, write captions and develop creative content.
• Plan and manage the content calendar, from ideas through to publishing.
• Explore fresh ways to showcase our products, craftsmanship and brand personality.
• Identify relevant trends and respond quickly with original, brand-appropriate content.
Brand Building & Strategy
• Work closely with the founder to refine our brand language, visual identity and target
audience.
• Brainstorm content themes, campaigns and creative storytelling ideas.
• Understand what makes our audience engage, connect and eventually buy.
• Look at content performance, understand what worked and why, and use those
learnings to improve.
AI & Digital Tools
• Use AI image and video generation tools to create and enhance content.
• Experiment with new creative technologies and efficient production workflows.
• Combine AI with your own creative judgement to produce original, aesthetically
strong work.
Coordination & Ownership
• Liaise with existing freelancers to coordinate content and digital campaigns.
• Take responsibility for social media execution and digital graphics.
• Coordinate shoots, content requirements and creative assets.
• Gradually grow into independently managing the brand's social media presence, with
exposure to paid advertising over time.
Who You Are
We're less concerned about how many years you've worked and more interested in how you
think.
• Creative but practical. You have ideas and know how to get them off the ground.
• Quick but thoughtful. You move fast, but you don't confuse quantity with quality.
• Curious and observant. You notice the little things and like understanding why
something works.
• Proactive. You don't wait to be told what to do. You spot opportunities and take
initiative.
• Open to learning. You're comfortable making mistakes, receiving feedback and
improving quickly.
• Detail-oriented. You care about how things look, sound and feel.
• Independent yet collaborative. You bring your own perspective while enjoying the
process of building something together.
What You Should Know
• Instagram and social media content creation.
• Canva, Photoshop or similar design tools.
• Reels and short-form video editing.
• AI image and video generation tools.
• Basic copywriting and visual storytelling.
• An understanding of social media trends, analytics and audience engagement.
Experience with fashion, lifestyle or e-commerce brands is a plus, but not essential.
Freshers with a strong portfolio and the right attitude are welcome to apply.
Why Join Sole Fry?
You'll work directly with the founder and be involved in much more than just posting
content.You'll get hands-on experience in brand building, creative strategy, content production and
digital marketing — with the freedom to contribute ideas, experiment and develop new skills.
As the brand grows, so will your responsibilities and opportunities.
We're a small team, so your work will be visible, your ideas will matter and you'll have the
chance to make a meaningful impact.
We value curiosity over credentials, initiative over instructions, and thoughtful execution over endless ideas.

Work arrangement
Hybrid