Marketing Director

Ready to play ?
We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport! 🏆🌟
What is our culture like ?
Where decisions spark High-fives : Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy – turning challenges into triumphs! 💪Our game plan? Preserving the world together! 🌍🚀🏅
Live for sports ? Now do it for a living : At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations! 🏆🏅
Marketing Director
Leads the strategic direction, planning, and execution of marketing initiatives within a specific market (sport, country) or region while aligning with the overall global marketing strategy.
Ensures that the company’s brand and messaging resonate within the market and drive customer engagement, growth, and market share.
Key Responsibilities
1. Managerial Responsibility: Develop, Enrich & Care for Human Capital
(Primary Responsibility)
Culture & Well-being: Create safe conditions and actively care for teammates, oneself, and the broader ecosystem on a daily basis. Embody and bring company culture to life across all team members and stakeholders.
Team Building & Recruitment: Define the target organizational structure and recruit/onboard teammates without compromising on essential criteria.
Management & Autonomy: Drive and implement the management model to foster individual responsibility, autonomy, and cross-functional collaboration.
Talent Development: Lead the development and skill transmission of teammates to support both collective goals and individual career trajectories.
Operations & Compliance: Lead change initiatives to pursue operational excellence, manage compensation/benefits per internal policy, and ensure full compliance with legal, contractual, and code of conduct standards.
2. Define Marketing Strategy
Strategic Alignment: Develop and implement a regional/local marketing strategy aligned with global and local business goals.
Objectives & Measurement: Set ambitious, achievable objectives and establish robust 360° performance tracking.
Market Intelligence: Leverage customer insights, market research, and competitor analysis to guide strategic decisions.
Positioning & Innovation: Adapt brand positioning across specific sports markets to maintain global consistency with local relevance. Integrate digital innovations, AI, and CSR practices to keep marketing strategies cutting-edge.
Global/Local Framework: Champion global/local synergies by tailoring international strategies to local contexts and sharing results to build cross-regional consistency.
3. Design & Manage Execution of Marketing Campaigns
Campaign Planning: Plan and manage a comprehensive marketing calendar aligned with overarching strategic priorities.
KPI & ROI Management: Establish clear campaign goals, continuously measure performance, and optimize the marketing and media mix to achieve maximum return on investment.
Channel Integration: Drive brand and marketing objectives across diverse channels, including paid media, PR, influencer marketing, and in-store activations.
Stakeholder Management: Manage relationships with external agencies and internal creative teams through structured briefing and debriefing processes.
4. Lead Growth Strategy & Manage Media Investment
Customer Acquisition & Retention: Lead incremental growth strategies focused on building, scaling, and retaining customer bases.
Multi-Channel Campaigns: Design data-driven initiatives across paid media, CRM, SEO, and direct marketing channels.
Investment & Negotiation: Oversee media budgets for maximum ROI, supporting local agency negotiations and media buying space.
Data-Driven Culture: Foster an analytical, data-informed decision-making mindset across the entire marketing team.
5. Cultivate Brand Recognition & Coordinate Local Partnerships
Brand Consistency: Ensure seamless application of brand identity across all customer touchpoints, visual merchandising, and store experiences.
Localized Content Production: Supervise the development of localized content for online, offline, and social media channels.
Partnerships & Ecosystem: Build strategic partnerships with influencers, local media, and relevant organizations to amplify brand presence within the global framework.
Impact Evaluation: Utilize data analytics to measure the efficacy of social media campaigns and strategic partnerships, maintaining narrative cohesion across internal and external communications.
Requirements
Hard Skills
Managerial & Leadership:
Manage company culture
Manage a teammate
Manage a team
Recruit personalities
Strategy & Analytics:
Strategic planning
Marketing performance analysis
Campaign Execution & Management:
Creative collaboration
Sustainability – Marketing strategy
Budget & cost management
Agency management
Growth & Media:
Media planning
Data-driven growth marketing strategies optimization
Brand & Communication:
Content strategy
Social media management
Brand adherence
Crisis communication
Soft Skills
Strategic sense
Decision-making
Critical thinking
Organization
Collaboration & cooperation
Persuasive communication
External world opening
Emotional intelligence
Continuous learning
Benefits
💰 A Remuneration That Grows With You:
Salary in accordance with your experience
Monthly bonuses, up to a 20% of your base salary.
Dive into the opportunity to become a Shareholder and share in the success of our global family.
At the end of the year, reap the rewards of profit sharing based on the performances across the country.
🚀 Climb the Career Ladder:
Elevate your skills with the power of our internal Decathlon University. Upskill and re-skill your way to greatness.
Unlock career progression opportunities across retail and our amazing support teams, with a presence in 79 countries. From product conception and design all the way to retail, your next big move is just around the corner.
❤️ Because We Care About You:
Comprehensive medical and insurance coverage to keep you covered.
Flash that winning smile with dental benefits.
Keep your health in check with a health screening allowance.
For our female champions, enjoy maternity benefits designed just for you.
And when life throws curveballs, lean on our counseling sessions for support.
💸 Flexibility That Fits Your Lifestyle:
Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
🛍️ Be the Ultimate Decathlon Insider:
Enjoy 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports! 🚴⛺🛶
🏋️‍♀️ Sports, Community, and Bonding:
Dive into sports and fun after work or during team meetings.
Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together! 🌟🏆🎉
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Work arrangement
No